Vice President of Marketing

4 weeks ago


Thousand Oaks, California, United States Michael Page Full time
Job Title: Vice President of Marketing About the Role: We are seeking an experienced Vice President of Marketing to lead our marketing efforts and drive business growth. The successful candidate will have a proven track record of developing and executing successful marketing strategies that drive growth, innovation, and customer engagement. Key Responsibilities: * Develop and implement annual business and marketing plans to achieve sales and profit targets * Establish a long-term vision for the business, including three-year strategic plans, in close collaboration with the Product Development & Innovation teams * Design and execute innovative growth strategies and marketing plans for the product portfolio * Manage the full P&L, including contribution margin accountability * Oversee the creation, review, and management of the marketing budget * Lead the commercialization of innovations by creating launch plans and coordinating with cross-functional teams, including Sales Strategy & Commercial teams * Conduct monthly, quarterly, and annual business reviews for the portfolio to identify key issues and opportunities * Develop and implement strategies to enhance brand awareness and maintain a positive company image * Provide leadership and mentorship to the marketing team, promoting a culture of creativity, collaboration, and performance * Engage regularly with the US Leadership team to shape a robust innovation pipeline and prioritize company growth initiatives * Collaborate closely with the Sales team, participating in key account reviews to align customer expectations and ensure high levels of satisfaction for customers and end consumers Requirements: * Minimum of 12-15 years of experience with strong product/brand management experience * Bachelor's degree required; MBA required * Experience in launching successful innovative products, preferably in Retail and Foodservice channels * Proven success in developing and executing successful marketing strategies that drive growth * FMCG/CPG marketing experience, including consumer behavior, market trends, and competitive landscape strategy * Proven track record of taking full accountability for the oversight and performance of the Marketing department * Experience managing advertising, creative, PR, and digital agency relationships, ensuring work aligns with company's marketing strategy * Demonstrated ability to build, lead, and mentor high-performing teams, fostering a collaborative and inclusive culture that drives innovation and achieves business outcomes * Proven ability to lead organizational change management and drive transformational initiatives, fostering a culture of adaptability while ensuring seamless transitions through strategic planning, stakeholder engagement, and effective communication * Innovation design and commercialization experience What We Offer: * Competitive salary and bonus structure * Comprehensive benefits package * Hybrid work schedule * Small relocation package provided if needed How to Apply: If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [Melody Mercado](mailto:melody.mercado@mppl.com).

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