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Growth Associate, Paid Social
4 months ago
About Stepful:
Stepful is reimagining healthcare training making it 10x more accessible, effective and fun. Stepful is one of the fastest growing start-ups based out of New York City. We launched a year ago and have already graduated thousands of students. Our graduates, mainly from underprivileged communities, go on to work at leading healthcare institutions such as OneMedical, NY Presbyterian and Davita. Stepful students increase their salaries by 60% on average after just 4 months of training.
The founding team is uniquely positioned to grow Stepful to be the leader in healthcare education. Each founder brings in relevant experience coming from leadership roles at Udacity, Apple, Uber, and Triplebyte.
Stepful is backed by Y Combinator and just closed a Series A round led by AlleyCorp with participation from SemperVirens, Reach Capital, Y Combinator, Company Ventures, Green Sands Equity, and 01 Advisors.
What You'll Do at Stepful:
Are you passionate about empowering millions of low-wage workers, enabling them to upskill and transform their lives? Do you excel in managing and optimizing paid social acquisition campaigns? Do you enjoy running experiments and crunching data to drive Stepful's growth? Do you thrive in an environment that values autonomy and encourages exceeding goals?
Manage and scale media spend across channels while actively optimizing to meet profitability goals and lower CACs.
Design and operationalize a process for A/B testing campaigns, creatives, audiences, landing pages, and product marketing for new customer acquisition.
Collaborate with the Organic Social team to create content that can be leveraged in paid campaigns.
Own optimization of automated email campaigns to nurture leads and drive conversion.
Some key qualifications
2+ years of experience working at an early-stage direct-to-consumer startup.
Proven track record of scaling marketing spend while maintaining ROI targets.
Proficiency in tactical end-to-end execution of ad campaigns across Paid Social channels like TikTok and Meta.
Experience in writing creative briefs and working closely with content creators to iterate quickly and identify messaging/content that resonates with audiences.
Highly analytical with strong communication skills.
At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
