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Senior Manager, Creative Project Manager
4 months ago
Creative
The Creative role works on content marketing initiatives to drive traffic volume, lead generation and brand awareness, and ensures quality of content, availability and performance objectives. Working independently under limited supervision, this job is responsible for advertising productions, from the creative conceptualization through production.
Key Responsibilities and Duties
- Applies content creation and management strategies and plans across all marketing channels (websites, social media, promotional commercials, etc.), in alignment with brand voice and business goals.
- Manages the development of new ideas from external sources usually resulting in some representational form, such as written descriptions, illustrations, models, etc.
- Conducts ideation and visualization sessions, and ensures that new product concepts are feasible and within strategic marketing parameters.
- Utilizes the latest content-related technologies to update and maintain the content design and structure of multiple marketing channels, as well as the automation of content platforms.
- Carries out digital lead and brand awareness strategies, measuring the effectiveness of content efforts eg customer/visitors engagement and communication effectiveness.
- Possesses a clear understanding of business requirements and the target audience in order to write copy and develop a wide range of advertising design projects.
- Researches and shares social media resources and information to facilitate the graphic design process within a team; stays abreast on technological advances within the field.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 3+ Years Required; 5+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
7IC
Required:
- 3+ years of project management experience with a marketing background
Preferred:
- 5+ years of project management experience with a marketing background
- Agency background
- University Degree
Related Skills
Audience-focused Communication, Audience Insights, Builds Visual Materials, Content Development, Continuous Improvement Mindset, Copywriting, Creative Thinking, Customer-Focused Campaign Development, Delivers On-Product Marketing Strategies, Digital Design, Innovation, Marketing Writing Effectiveness, Messaging Effectiveness
Anticipated Posting End Date:
Base Pay Range: $67,700/yr. - $112,800/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary ) .
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here ) .
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone:
Email: (see below)
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here ) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here ) .
For Applicants of Nuveen residing in Europe and APAC, please click here ) .
For Applicants of Greenwood residing in Brazil (English), click here ) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here ) .
For Applicants of Westchester residing in Brazil (English), click here ) .
For Applicants of Westchester residing in Brazil (Portuguese), click here ) .
TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.
Privacy Notices
- For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here ) .
- For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here ) .
- For Applicants of Nuveen residing in Europe and APAC, please click here ) .
- For Applicants of Greenwood residing in Brazil (English), click here ) .
- For Applicants of Greenwood residing in Brazil (Portuguese), click here ) .
- For Applicants of Westchester residing in Brazil (English), click here ) .
- For Applicants of Westchester residing in Brazil (Portuguese), click here ) .
Nondiscrimination & Equal Opportunity Employment
TIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.
EEO is the Law )
Pay Transparency
Philadelphia Ban the Box )
