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Digital Account Executive
2 months ago
- Pursue, develop, and maintain effective business relationships across all agency and client layers in the digital media marketplace
- Work and develop revenue through new target growth categories, as assigned by Vice President, Digital Sales, and assist in developing new accounts for HTS Digital through digital agencies
- Create, develop and implement new concepts, packages, and platforms in collaboration with all complementary internal groups, to present to agencies and clients
- Develop innovative digital sales strategies and opportunities tailored specifically to HTS products that expand beyond the existing scope of HTS client solutions including video, social and programmatic
- Serve as an expert consulting resource for all HTS digital offerings and assist the HTS internal teams, HTS representation partners, agencies, and clients to better understand and utilize such offerings
- Develop relationships with other digital and media technology companies, agencies, startups, etc. and subsequently developing strategic partnerships and revenue opportunities
- Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth
- Develop, cultivate and build strong relationships with other corporate and major media entities on cross-sales platforms and promotional opportunities
- Collaborate with HTS Integrated Sales team to develop digital stand-alone partnerships
- Other job-related duties as assigned
- Bachelor's degree required, with preference in Sports Media, Communications, Marketing or related fields
- 3-5 years of digital, sales and or agency experience in sports or entertainment field is required
- Interest in and general understanding of the sports industry, and current contacts within the aforementioned business sectors is strongly recommended
- Strong oral and written communication skills are necessary
- Strong organizational, presentation and public speaking, and project management skills are imperative to this role
- Knowledge of Microsoft Office computer applications, including Word and Outlook is necessary
- Ability for analytical reasoning of sales and research data (CPM, impressions, site metrics, data analysis, etc.)
- Must be technologically savvy with propensity for understanding new technology platforms and how they apply to our business model
- A proven ability to develop and maintain successful internal and external business relationships is essential
- This role takes place in an office setting and is a sedentary role
- Regular travel may be required to attend meetings, conduct trainings, etc.
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