Social Media Marketing Manager

Job Description
You are a Social Media Strategy and Execution expert ready to join our rapidly growing Commercial banking Integrated Media Team which sits under the larger Marketing & communications team. About you:

• You are an independent self-starter. You are resourceful and solution-oriented and know when to ask for help.
• You have a strong eye for detail, a passion for process and are extremely organized.
• You thrive in a fast-paced environment and operate with a sense of urgency.
• You're on top of the evolving social media landscape, and comfortable in a world that is constantly changing.
• You roll with the punches and have a sense of humor.
• You are a leader and curious to learn more.

As the Social Media Marketing Lead you will be a key leader within the team. You will work closely with department leadership on the development of strategies and tactics for appropriate media plans designed to meet marketing objectives while also identifying opportunities to test new opportunities and engage new vendors or agency partners. You will be responsible for all social media campaigns from concept to completion with the expectation of delivering effective results. You will manage a team of Social Media Marketing Associates. A strong background in program analytics and optimization is required. This function requires an articulate, highly organized, self-motivated and resourceful individual who is comfortable multi-tasking in a fast-paced environment.
Job Responsibilities

• Lead, develop and execute comprehensive social campaigns to support all CB initiatives; working closely with the Integrated Media leads on integrated media campaigns from briefing, planning, execution through to campaign reporting; experience running paid and organic campaigns on LinkedIn is required
• Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives
• Key liaison between the marketing team and social media partners i.e (LinkedIn)as well as other social teams in other JPMC LOBs
• Collaborate with all stakeholders within the Marketing and Communications team and provide strategy, advice and effective solutions to launch social media campaigns
• Work closely with creative team to ensure creative aligns with content strategy and develop distribution plans for maximum impact
• Partner closely with marketing team members to determine campaign goals and set target KPIs
• Translate business strategy into social media campaigns and coordinate execution across channels
• Ensure consistent tone, voice and visual representation across social channels
• Manage internal and external vendors in the development and execution of paid social campaigns
• Detailed at tracking expenses, invoicing, keeping budgets up to date and monitoring spend while campaigns are in flight
• Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more
• Strategize and improve content delivery and promotion
• Ensure proper regulatory controls are in place for all digital programs
• Assist with competitor research and other projects as needed
• Mentor and manage a team of Social Media Marketing Associates

Required Qualifications, Skills, and Capabilities

• Bachelor's degree in a related field required
• 7+ years in a digital media role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
• Knowledge of social media platforms is a must
• Knowledge of working within LinkedIn's campaign manager tool is required
• Experience managing social media marketing programs
• Experience in buying and managing paid social media marketing campaigns
• Ability to work independently with multiple partners to execute strategic projects and paid media campaigns
• Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
• Strong project management skills with strong time management, organizational, planning and follow-up skills
• Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Excellent verbal, written and presentation skills, with strong attention to detail
• Advanced skills in Excel and PowerPoint, as well as social media analytics (e.g., understanding measurement, benchmarks, campaign reporting)
• Experience in managing high-functioning teams required

Preferred Qualifications, Skills, and Capabilities

• Social media community management experience a plus, but not required

About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
About the Team
Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and non-profit organizations.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.