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Social Media Marketing Manager

2 months ago

Chicago, Illinois, United States Potbelly Sandwich Works Full time
About the Role

Potbelly Sandwich Works is a fast-paced and dynamic company that is passionate about making people happy through good vibes and delicious food. We are seeking a highly skilled and creative Digital Brand Manager to lead our social media strategy and drive customer engagement.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy to build brand awareness and drive customer engagement
  • Plan, manage, and execute social media campaigns across various platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube
  • Produce high-quality written and visual content tailored to each platform
  • Monitor and respond to customer service issues on social media
  • Collaborate with cross-functional teams to ensure social media and influencer partnerships align with business objectives
  • Analyze data to determine the effectiveness of social media content and identify areas for improvement
Requirements
  • Bachelor's degree in Marketing or related field
  • 5+ years of progressive experience in social media marketing and brand advertising
  • Proven experience in setting social media strategy and content direction
  • Exceptional social media marketing and project management skills
  • Experience crafting engaging content, including compelling copy and impactful imagery
  • Working knowledge of social media management tools
  • Strong communications skills and ability to effectively communicate information
About Potbelly Sandwich Works

Potbelly Sandwich Works is a fast-casual restaurant chain that was founded in 1977 as a small antique store that turned into a lines-out-the-door neighborhood sandwich shop. We are passionate about serving up delicious food in a fun environment and making people happy through good vibes.

What We Offer
  • Competitive salary and bonus structure
  • Medical, dental, and vision benefits
  • 401(k) with match
  • Flexible spending account
  • Paid time off
  • Incentive bonus plan
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Home office allowance
  • Cell phone allowance
  • Internet allowance
  • Mileage reimbursement
  • AMEX travel card