Digital Marketing Specialist

2 months ago

Springfield MO USA, United States Great Southern Bancorp Full time
Job Title: Digital Marketing Specialist

Great Southern Bank is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for assisting the Digital Marketing Manager in designing, implementing, and supporting projects and processes in accordance with brand guidelines, marketing strategies, and organizational priorities across all applicable digital channels.

Key Responsibilities:
  • Research and recommend web-based applications and technologies to support digital marketing initiatives.
  • Develop and publish content for the company's internet and intranet platforms, including social media sites.
  • Work with the Digital Marketing Manager and Communications & Marketing team to ensure alignment with the company's overall messaging strategy.
  • Assist with the development and review of digital marketing campaign reports.
  • Implement audio and video communication and marketing campaigns by formatting and editing media for digital platforms.
  • Coordinate and implement email marketing campaigns, including preparation and analysis of campaign reports.
Requirements:
  • High school diploma or GED.
  • Bachelor's Degree in Marketing, Website Development, or related field, or equivalent relevant work experience.
  • 1-2 years related experience.
  • Regular use of desktop/laptop computer and basic operating systems.
  • Intermediate experience with alphanumeric data entry, PowerPoint, Excel, and word processing.
  • Ability to add, subtract, multiply, and divide.
  • Strong website development skills and experience, including HTML, DHTML, JavaScript, and Interdev, Homesite, or Dreamweaver.
Additional Information:

Familiarity with W3C standards and knowledge of cross-browser compatibility issues. Good understanding of metadata and taxonomy methods. Experience with Adobe Suite, Acrobat Exchange, and SharePoint. Proficiency with video editing software including After Effects, Premier Pro, and Apple Final Cut. Exposure to website and DNS management services. Exposure to iOS and Android application software for mobile platforms. Familiarity with marketing principles and approaches including marketing strategies, creative briefs, and message planning as well as digital marketing principles.

Great Southern Bank is an Equal Opportunity Employer, treating all candidates and employees equitably without regard to race, color, gender, religion, national origin, ancestry, age, disability, protected veteran status, gender identity, sexual orientation or any other basis prohibited by law.

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