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Digital Marketing Specialist, Day Shift, Marketing

4 months ago

Gaithersburg, Maryland, United States Adventist HealthCare Full time
Adventist HealthCare seeks to hire a Digital Marketing Specialist who will embrace our mission to extend God's care through the ministry of physical, mental and spiritual healing.

As a Digital Marketing Specialist, you will:

•Manages websites and AHC & You Blog within a content management system (CMS).

•Adds, edits and updates content for AHC internet channels including websites, AHC & You Blog, email, and social media ensuring proper tone and style guide are followed.

•Produces and manages digital media content including images, animations, videos, audio/podcasts, photos, and infographics and optimizes media files to enhance user experience and brand.

•Ensures search engine optimization (SEO) best practices are employed in all work to promote high search engine rankings.

•Monitors and reports on site analytics and benchmarking.

•Serves as AHC's social community manager, leading social media activities, including posting on Facebook and Twitter; fostering follower engagement through conversational replies; and monitoring related activity to ensure compliance with relevant community standards.

•Provides daily oversight of online communities, including interacting directly with members to promote brand messages; answering questions and settling member disputes; and ensuring a safe environment.

•Monitors key online conversations and social media channels to ensure brands and messaging are well-represented.

•Works closely with other PR/Marketing team members to ensure that social media activities are integrated into overall brand tactics, including paid and earned media.

•Responsible for assisting team with various social media communications on platforms including but not limited to Facebook, Twitter, and YouTube.

•Recommends and implements strategies for recruiting new followers and members; fostering loyalty across all social media properties; and optimizing communication strategies.

•Informs and trains team on emerging social platforms and best practices.

•Occasionally attends community events to promote Web and social media sites.

•Responsible for monitoring and measuring social media growth and effectiveness and reporting to senior staff about social media successes and lessons learned.

•Assists Digital Media Manager with production assistant duties during video shoots.

•Occasionally takes event photos and headshots.

Qualifications Include:

•Bachelor's degree with 1-2 years of experience in advertising, communications, marketing, digital media or public relations

•Experience managing digital content on websites, as well as the social media universe, including Facebook, YouTube, Twitter, Wikis, and blogs is required

Work Schedule:

Monday-Friday 8AM - 5PM

#GR8 Marketing, Communications & Public Relations

At Adventist HealthCare our job is to care for you.

We do this by offering:
Work life balance through nonrotating shiftsRecognition and rewards for professional expertise403(b) retirement planFree Employee parkingBenefits Eligible Positions:
Competitive, comprehensive benefit plans [including health, employer-paid disability and life insurance, PTO]Employer retirement contribution and match after 1-year of eligible employment with 3 year vestingAncillary benefits such as flexible spending, legal and pet insurance to meet the needs of employees and their eligible family membersSubsidized childcare at participating childcare centers

As a faith-based organization, with over a century of caring for the communities in the Maryland area, Adventist HealthCare has earned a reputation for high-quality, compassionate care. Adventist HealthCare was the first and is the largest healthcare provider in Montgomery County.

If you want to make a difference in someone's life every day, consider a position with a team of professionals who are doing just that, making a difference.

Join the Adventist HealthCare team today, apply now to be considered

COVID-19 Vaccination

Adventist HealthCare requires all applicants to be fully vaccinated for COVID-19 before commencing employment. Applicants may be required to furnish proof of vaccination and, if needed, may elect to be vaccinated at any community pharmacy or location offering COVID-19 vaccinations.

Tobacco and Drug Statement

Tobacco use is a well-recognized preventable cause of death in the United States and an important public health issue. In order to promote and maintain a healthy work environment, Adventist HealthCare will not hire applicants for employment who either state that they are nicotine users or who test positive for nicotine and drug use.

While some jurisdictions, including Maryland, permit the use of marijuana for medical purposes, marijuana continues to be classified as an illegal drug under the federal Controlled Substances Act. As a result, medical marijuana use will not be accepted as a valid explanation for a positive drug test result.

Adventist HealthCare will withdraw offers of employment to applicants who test positive for Cotinine (nicotine) and marijuana. Those testing positive are given the opportunity to re-apply in 90 days, if they can truthfully attest that they have not used any nicotine products in the past ninety (90) days and successfully pass follow-up testing. ("Nicotine products" include, but are not limited to: cigarettes, cigars, pipes, chewing tobacco, e-cigarettes, vaping products, hookah, and nicotine replacement products (e.g., nicotine gum, nicotine patches, nicotine lozenges, etc.).

Equal Employment Opportunity
Adventist HealthCare is an Equal Opportunity/Affirmative Action Employer. We are committed to attracting, engaging, and developing the best people to cultivate our mission-centric culture. Our goal is to have a welcoming, equitable, and safe place to work and grow for all employees, no matter their background. AHC does not discriminate in employment opportunities or practices on the basis of race, ethnicity, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, pregnancy and related medical conditions, protected veteran status, or any other characteristic protected by law.

Adventist HealthCare will make reasonable accommodations for applicants with disabilities, in accordance with applicable law. Adventist HealthCare is a religious organization as defined under applicable law; however, it will endeavor to provide reasonable accommodations for applicants' religious beliefs.

Applicants who wish to request accommodations for disabilities or religious belief should contact the Support Center HR Office.