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Digital Marketing Specialist

2 months ago

Gaithersburg, Maryland, United States Blue Corona Full time

About the Role

We are seeking a highly skilled PPC Specialist to join our team at Blue Corona. As a PPC Specialist, you will be responsible for creating, managing, and optimizing paid search campaigns for clients across various industries.

Key Responsibilities

  • Develop and execute paid search strategies to drive conversions and revenue growth
  • Analyze campaign performance and provide data-driven insights to inform optimization decisions
  • Collaborate with cross-functional teams to ensure seamless campaign execution and delivery
  • Stay up-to-date with industry trends, best practices, and platform updates to maintain expertise and drive results

Requirements

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven experience in PPC management, with a focus on Google Ads and Bing Ads
  • Excellent analytical and problem-solving skills, with ability to interpret data and drive insights
  • Strong communication and project management skills, with ability to work independently and collaboratively

Preferred Qualifications

  • 1-2 years of experience in PPC management, with a focus on Google Ads and Bing Ads
  • Google Ads certification
  • Experience with Google Analytics and other digital marketing tools

What We Offer

  • Competitive salary and bonus structure
  • Flexible remote working opportunities
  • Quarterly bonus plan and generous paid time off policy
  • Health, vision, and dental coverage, as well as a Health Savings Account with employer contribution
  • Casual dress code and company celebrations and events