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Business Development Manager

3 months ago

Atlanta, Georgia, United States Straumann Full time

About Straumann Group

Headquartered in Basel, Switzerland, the Straumann Group is a global leader in tooth replacement and orthodontic solutions that creates smiles and restores confidence. For more than six decades, we have been stretching the limits, entering new fields, and creating opportunities to make patients' lives better. We are the leading independent player in our industry. From the first Dental Implant in 1974 to the latest Digital Solution – we do things different than others.

We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful "can-do" attitude.

#WeChangeDentistry every day – and want you to be a part of it

Position Summary:

The Business Development Manager (BDM) is responsible for all aspects of the Business Development function in an assigned geographic Area for Straumann Group Digital Solutions and reports to the Director of Business Development, Digital Lab Services for North America. The BDM closely collaborates with Senior Leadership of multiple groups that drive market penetration and achievement of related financial results, based on the Company's Digital & Dental Lab Strategy. The BDM supports the creation, innovation, and development of new and current business in the Dental Lab Space. The BDM works with various field sales teams to create a flow of information and activities across the company that are aligned with achieving organizational goals for Dental Labs- including driving key strategic priorities around Digital Production & Advancements in Restorative Workflows.

The BDM regularly interfaces with & supports the digital coaching of Digital Sales Specialists (DSS) & other customer facing digital sales teams, is a direct seller for larger complex digital & lab sales, supports the creation & roll out of education content, the execution of the go to market strategy in partnership with Digital Marketing and develops distributor/strategic partnerships. The BDM is a key role in communicating relevant market information to Senior Management including competitive intel.

The BDM is the liaison between the Digital Product Marketing Team and the field Sales Teams, as well as the primary point of contact for all field based Dental Lab topics that support the sales & marketing plan. The BDM will also collaborate and provide input to the internal training & education teams, to guarantee that we have the right education programs in place to support the Strategy for internal & external key stakeholders.

Responsibilities will include but are not limited to:

  • Direct Sales Support
    • Responsible for Area financial targets of Straumann Group Implant Brands Area Lab & Digital Success
    • Responsible for defined Area financial targets of strategic Restorative, Hardware &Software KPIs - including Zirkonzahn (ZZ), P Series 3D printers and Digital Adoption of Intra Oral scanners.
    • Responsible for supporting field with promoting, qualifying and closing of the Medentika Prosthetic Brand opportunities
  • Large Format 3D Printing, Zirkonzahn System Sales & Customer Experience
    • Responsible for Sales target of P Series, ZZ HW & SW for Dental Labs
    • Drive field engagement & collaboration
      • P50 – engage with Sales team to present, qualify and help close large production 3D printer opportunities
      • ZZ - Ensure steady lead pipeline from STM & NOD sales teams to BDM
    • Drive registration of & attend ZZ Demo Days that leads to new customers
    • Partner with local Sales Team to create 3D printing opportunities around other aspects of our Digital Business including, full arch treatment, guided surgery and supporting our intra oral scanning customers.
    • Facilitate onboarding expectations with new ZZ Customers to ensure customer success
    • Collaborate with Digital Marketing to provide ZZ feedback & and to create the best-in-class post sales experience for the customer
  • Digital Solutions support to DSS & Digitally Focused Sales Teams
    • Support digital & Lab training of StraumannGroup, being the main point of contact for the field on Digital topics
    • Lead area calls with DSS, RSDs & AVPs to ensure consistency of information that supports sales success

Coach all teams on how to identify and funnel larger digital opportunities in Lab Space to the BDM to support closing the opportunity

    • Ideate & drive contests that drive dental lab success amongst the DSS
    • Partner with sales leadership to development their teams as best in class digitally minded sales teams
  • Project Management
    • Manage Digital Solutions Projects with internal teams, partners, and Customers
    • Partner on the creation & implementation of Sales Tools (ex. Playbooks)
    • Support field Beta testing & new solutions or products
  • Marketing Engagement
    • Collaborate with Marketing DBU to provide input into the marketing plan as needed
    • Drive execution of the Marketing and Promotional plans in the field
    • Identify new trends & monitor market intelligence to ensure that we have everything that we need to lead and stay ahead of competition
  • Distribution partners for IO brand
    • Partner with key Lab partners to purchase, distribute and/or promote Straumann's Virtuo Vivo Scanner
    • Work with Digital BDM team on implementation to ensure clinical & lab success
  • Customer Experience
    • Provide Sales Support team & Technical Training Team ideas and feedback to ensure a best-in-class Customer Experience
    • Drive consistent engagement and feedback from the sales team and customers about what we are doing well and what can be improve
  • Digital Events, Education and KOLs
    • Identification, training, and support of KOLs for our Digital & Lab Solutions in collaboration with the National Education Team & Digital Marketing Team
    • Integral support at large events applicable within specified areas; Trade shows and symposiums
    • Develop and support a Network of Digital Excellence Centers to drive digital education programs and customer events

Other responsibilities will include:

  • Proactively evaluate and recommend new ways to ensure that Straumann Group Digital Solutions meet the needs of the business and of the market
  • Collaborate with the Marketing team to provide input on the most effective product demos, events & activities to support Business Development activities
  • Provide input to the Product Management Team and Internal Training Department to develop presentations and/or educational materials for use by all teams involved
  • Provide input on customer education needs and technical training needs

Minimum Qualifications:

  • Bachelor's degree in any discipline
  • 5+ years Sales, Business Development and/or Digital Dental Technology
  • Dental industry work experience

Preferred Qualifications:

  • Direct Lab Sales/Business Development experience
  • Proven ability to work autonomously and be a self-starter
  • Proven ability to work collaboratively to ensure success for multiple stakeholders
  • Proven project management and sales process skills
  • Excellent written, verbal and presentation skills
  • Ability to influence without authority
  • Demonstration of best-in-class digital mindset that is comfortable with solving challenges for others
  • Exceptional people skills & ability to execute on wins for multiple stakeholders
  • Time management and organizational skills
  • Detail-oriented with the ability to multitask
  • Ability to execute on sales plans and strategies
  • Ability to position product offerings into business opportunities
  • Ability to manage a sales & lead process
  • Ability to quickly learn and teach complex content
  • Capable of creative thinking and effective problem solving

Whether you're looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.


• Very Competitive total compensation plans (some positions include discretionary performance bonuses or Performance Share Units).


• A 401(K) plan to help you plan for your future with an employer match


• Great health, dental and vision insurance packages to fit your needs to ensure you're happy and healthy. Straumann contributes a healthy portion towards employees' premium.


• Generous PTO allowance - plenty of time to recharge those batteries

Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.

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