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Digital Marketing Manager

2 months ago

Los Altos, California, United States Censys Full time

At Censys, we know the internet and cloud better than anyone else. Censys stands at the forefront of internet and cloud expertise, empowering customers through our Attack Surface Management solutions. We offer a unique attacker-centric perspective, providing a comprehensive view of external internet and cloud assets to prioritize and mitigate critical risk exposures effectively. Our daily IPv4 scans and the world's largest SSL/TLS Certificate database ensure customers have continuously updated attack surface insights. Enterprises rely on Censys to stay ahead of cyber threats and proactively safeguard against attacks, driving tangible impact in the digital landscape.

Role Summary:

We are looking for a strategic and impactful Senior Digital Marketing Manager to drive digital marketing strategies that drive pipeline and revenue for our sales team.. Reporting to the Sr. Director of Demand, you will have an entrepreneurial mindset, strong internal drive, and the ability to balance strategy while also getting things done. You are passionate about identifying ways to achieve business goals, have strong communication and organization skills, and are energized by the opportunity to collaborate cross departmentally to create successful SEO implementations and paid search campaigns.

Why Censys Sticks Out:

  • Humble Brilliance: We celebrate intelligence and foster a culture where tackling cybersecurity challenges is exciting and rewarding.
  • A Mosaic of Minds: Our diverse team brings together various talents and backgrounds, fostering true innovation through diverse perspectives.
  • Thinkers and Tinkerers: At Censys, we encourage questioning the status quo, experimenting, and pushing boundaries to drive breakthroughs.
  • Coffee-Fueled Collaboration: Collaboration is at the heart of our success, fueled by a shared passion for disrupting the cybersecurity scene.
  • Trailblazing Impact: Your innovations at Censys make waves in real-world cybersecurity, shaping the future and leaving a lasting legacy.
  • Life Beyond the Firewall: We prioritize work-life balance and support your well-being inside and outside the office.
  • Empowered Voices: Your voice matters at Censys; we champion an inclusive culture where diverse perspectives drive change.

What You'll Do:

  • Ownership of global budget, strategy and execution of digital advertising across these Paid and Organic channels: Search, Social, Display, Video, Podcast, etc
  • Day-to-day Management Execute digital campaigns and manage day-to-day performance including keyword research, targeting, bidding, and measurement
  • Website Strategy and Management Own and manage our website strategy, including SEO, conversion optimization, A/B testing, customer journey, referrals, and backlinks
  • Business Impact Analysis Own contribution goals for how digital campaigns source and accelerate pipeline and revenue by closely reviewing platform-based and company performance reports / dashboards
  • Regular Channel Analysis & Response Development Analyze complex dynamics and report across all of our digital channels to regularly assess impact on business goals and make appropriate changes
  • Strategic Market Analysis Aggressively analyze market data, track competitors, and pursue opportunities that maximize the growth of your channels while minimizing CAC
  • Channel Roadmap Ownership Own your quarterly/annual roadmap by balancing risks and safe bets
  • Cross-Team Collaboration Work closely with Marketing Ops on data pipelines, campaign-level revenue reporting, and web development processes.Partner with the DG team to execute ABM campaigns on our target accounts within upmarket segments everywhere they go on the digital web. Align with creative, product, and content teams on best-fit content for the audience, product positioning, and the post-click experience. Partner with the SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.

What You'll Bring:

  • 5+ years of experience in performance marketing, focused on Google Digital Ad campaigns, LinkedIn, and 6Sense campaigns in the B2B space at a brand or agency
  • Proven track record of successfully scaling B2B Digital Ad Campaign, meeting both spend and CAC targets
  • Ability to tie advertising spend & performance to sales pipeline results, with basic modeling and forecasting
  • An owner's mindset - you don't shy away from the hard stuff, and dig in to the gritty details to get to the bottom of problems
  • Passionate about data storytelling to drive insightful communication within a performance marketing team, and with analytics and creative partners.
  • Strong understanding of digital marketing funnels, channels and KPIs like CTR, CVR, CPM, CPA, CAC, and Site visits and duration, Backlink Volume, Referral volumes, and web analytics engagement KPIs
  • Deep understanding of martech, especially 6Sense audience building
  • Experience with mobile first channels outside of Google (Meta, TikTok & Ad Networks)

Bonus Points:

  • Thrive in a fast-paced startup environment where changes happen quickly
  • Experience at a B2B Cybersecurity company is a plus.
  • Experience directly managing external agencies and consultant a plus

Our target salary range for this role is between $110,000 USD and $150,000 USD + bonus eligibility and equity.

In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more Please see our careers page for more details.

Our roots are in Ann Arbor, Michigan with location hubs in Seattle, the Bay Area, and Washington D.C. Our innovation is fueled by the team's global perspectives and diverse backgrounds. For this role, we are looking for candidates based in one of our four hubs: Ann Arbor, MI, Washington, DC, Seattle, WA, or Los Altos, CA. This role is a hybrid position that would require you to be onsite in one of these offices 3 days per week.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they feel they meet every qualification. At Censys we are dedicated to building a diverse, inclusive, and authentic workplace - so if you're excited about this role but your past experience doesn't align perfectly with every listed requirement in the job description, we encourage you to apply anyway. You may be exactly who we need to fill this role or others

We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal-opportunity employer.

#LI-Hybrid