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Lead Product Marketing Strategist

2 months ago

Los Altos, California, United States Censys Full time

Position Overview:

The Senior Product Marketing Manager role is pivotal in executing our market entry strategy. This position involves close collaboration with various teams to ensure cohesive and impactful positioning of Censys's market leadership. The ideal candidate will possess extensive experience in the security sector, allowing for rapid establishment of credibility with both sales teams and clients as a domain expert.

Key Responsibilities:

  • Define and articulate the distinct value proposition of products, ensuring a thorough understanding of target demographics and buyer profiles.
  • Collaborate with product and marketing teams to design and implement a streamlined product launch framework.
  • Create engaging, high-quality product-related content across multiple formats, including digital, print, social media, and video.
  • Work alongside content and demand generation teams to formulate a marketing strategy that achieves or surpasses pipeline, bookings, and conversion goals.
  • Develop and execute plans that integrate various functional areas, including product management, business development, and sales.
  • Contribute to the creation and distribution of sales enablement resources to equip the sales force with strategies and competitive insights that enhance productivity and conversion rates.
  • Engage with industry analysts such as Gartner and Forrester.
  • Collaborate closely with the sales team to gather and document customer personas, use cases, and common objections.
  • Regularly assess win/loss data, closure rates, and other critical funnel metrics to inform product marketing strategies.

Qualifications:

  • A minimum of 3 years of experience in product marketing or a related field within a B2B SaaS environment, with a preference for candidates with cybersecurity expertise.
  • Exceptional communication, time management, writing, and project management abilities.
  • Highly driven, collaborative, and results-oriented.
  • Experience interacting with sales teams, product management, media, and industry analysts.
  • Highly organized with outstanding communication and presentation skills; self-directed and proactive.
  • Ability to excel in a fast-paced environment that demands high levels of productivity, commitment, adaptability, communication, initiative, and follow-through.
  • Proficient in translating intricate technical concepts into persuasive messaging for diverse audiences, including executive security leaders and technical security professionals.
  • Strong attention to detail and a commitment to excellence.