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Campaign Planner
2 months ago
The Campaign Planner is subject-matter expert tasked with generating national proposals and RFP response documentation, data gathering and analysis, and enabling national sales & profitability. It is primarily a tactical and execution role as part of the entire Campaign Planning team and works in close partnership with National Account Executives, Campaign Strategists and Market Experts in Clear Chanel Outdoors offices nationwide. In addition, the Campaign Planner works closely with customers to develop and cultivate client relationships and maintain communication in order to help grow accounts, develops tactics to increase customer satisfaction by facilitating all aspects of the customer's account in cooperation with the National Account Executive.
Job Responsibilities:
- Uses campaign planning tools to assist in the development of sales proposals with input from Campaign Strategists and Market Experts as necessary.
- Reviews final proposals and ensures all of the requirements for a successful and compelling proposal that meets/exceeds client expectations are documented.
- Understands customer needs, focusing on client service and supporting National Account Executives in deepening sales within existing accounts.
- Leverages industry data, trends and approaches to advertising, sale, and business development in proposals that win business for Clear Channel Outdoor.
- Provides proposed rate information based on market and corporate guidelines.
- Ensures relevant and accurate turnaround of proposal requests in a timely manner.
- Communicates with National Account Executives, internal Client Solutions Team, Market Experts and Clients regarding proposal revisions, campaign optimization and final inventory approvals.
- Supports National Account Executives in development of client proposals; including spreadsheets, pricing data, marketing material, etc., and assembling required documents for client proposals.
- Works with Clear Channel Outdoor markets to ensure inventory is held appropriately for national clients.
- Collaborates with National Account Executives to understand and support client proposal requirements; including templates, audience research, competitive spending data and creative and production requirements.
- Runs post-campaign reports to monitor arrival and posting of creative material, proof of performance of contracted advertising campaigns and take-down of creative material.
- May assist National Account Executives with their expense reports as needed.
- Other duties as assigned.
Our company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
