Strategic Planning Expert
4 weeks ago
Job Title: Senior Strategic Planner
Job Description:
We are seeking a highly skilled Senior Strategic Planner to join our team at 24 Seven Talent. As a Senior Strategic Planner, you will be responsible for helping create, concept, and complete strategies, programs, and campaigns using consumer insights, trends, best practices, technologies, and innovations.
Key Responsibilities:
- Provide strategic oversight for all client campaigns and projects, ensuring marketing and creative work is on-strategy and on-brand.
- Write inspiring creative briefs and brief in-house teams or partner with agencies to develop the content/experience needed to bring channels to life.
- Research, analyze, and present cultural and social trends that affect the marketplace both locally and globally for client brands.
- Lead and participate in brainstorming sessions to develop brand strategies that drive rich creative thinking.
- Utilize research and tools to help populate customer profiles and personas; Collaborate effectively and support knowledge sharing with colleagues from various disciplines, including strategy, creative, and account management.
- Create clear, compelling content for client presentations, POVs, and other deliverables.
Requirements:
- BA or BS degree in Business, Communications, Advertising, Marketing, Anthropology, Cultural Studies, the Arts, or a related field.
- 4+ years of experience in advertising or marketing, with a preferred focus on strategic planning.
- Ability to work with bi-coastal teams.
- Proficiency in MS Office products.
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