Manager-Marketing

1 month ago

New York, New York, United States American Express Full time

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you're finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Enterprise Digital & Data Solutions (EDDS) brings together key internal business operations that provide support to all American Express business units. As part of EDDS, the Enterprise Performance Channel Enablement team supports digital marketing initiatives at scale.

The Manager role will oversee media enablement within the US, primarily focused on merchant advertising.

How will you make an impact in this role?

Drive and support media and campaign planning, creative approval process, and reporting for advertisers oDevelop media plans with business development associates and lead relationship owners aligned to advertiser campaign objectives oSupport creative approval and upload process, ensuring compliance requirements are met and creative is uploaded into Google Ad Manager oDevelop mid and post-campaign reports for advertisers, pulling in measurement metrics and developing insights and recommendations Activate and manage onsite display ads using Google Ad Manager (GAM) on TLS oOwn all aspects of campaign production & execution for onsite media display offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign quality checks and assurance oManage and track onsite ad inventory and performance during campaign planning oMonitor onsite display performance and produce regular reporting, including weekly pacing reports, executing any required in-flight optimizations oEnsure campaigns deliver against performance expectations oDirectly support troubleshooting & reconciliation processes, serving as the escalation point around all operational issues Develop documentation of processes and support development of future operational roadmaps and process maps Required Qualifications 1+ year of experience in advertising operations, specifically in setting up and activating campaigns, trafficking tags and creative, pulling pacing and ad inventory reports, and executing campaign optimizationsProficiency in and hands-on experience with Google Ads platforms, preferably with experience using Google Ad ManagerUnderstanding of standard digital advertising or media specific best practices for campaign planning and executionStrong analytical skills with the ability to interpret data and develop insightsExperience using Excel, SQL, Tableau, R, Python, or similar tools preferredA strategic approach to execution, including an ability to identify process improvementsExcellent written & verbal communication skills Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries Bonus incentives 6% Company Match on retirement savings plan Free financial coaching and financial well-being support Comprehensive medical, dental, vision, life insurance, and disability benefits Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) Free and confidential counseling support through our Healthy Minds program Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site. At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters.

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