Account Director

3 weeks ago

Austin, Texas, United States Optimal (formerly Effective Spend) Full time

About The Role

Optimal is hiring an Account Director to join our digital media team. The Account Director will play a critical role in the development of marketing strategies for a key client account, with a focus on client satisfaction. In this role, you will be responsible for orchestrating the development and execution of robust media plans, overseeing budget planning, and ensuring alignment with client goals among internal stakeholders. You will leverage a deep understanding of performance marketing metrics and a shrewd eye for optimization to drive strategic innovation and ensure continuous improvement towards KPI's. You will be responsible for building relationships with key client stakeholders and ensuring client satisfaction by overseeing reporting and effectively demonstrating meaningful account growth.

Who Are We?

Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We strive to make a difference for our clients, the individuals we reach, and the world around us.

Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our staff with opportunities for professional development, leadership, and, of course, chances to have fun. From our staff-led DEI Taskforce that works to advance equity initiatives within the company to our Optimal Academy that builds training programs for staff, every team member has the opportunity to shape our growing company.

We're always looking for exceptional people to join our team. If this sounds like you, please apply

Essential Functions, Duties, & Responsibilities:

Oversee the development and execution of robust media strategies, proactively identifying opportunities for strategic innovation
Ensure that client goals are clearly understood by account teams and that account teams are well-equipped to achieve goals
Collaborate with cross-functional internal and external teams to align paid media efforts with client goals
Centralize goals, projects, individual to-do's, and upcoming deliverables through a project management tool on a monthly or quarterly basis
Maintain and track clear objectives for each team and initiative, ensuring that success is quantifiable and measurable
Work fluidly and expediently with both internal and external stakeholders to troubleshoot issues and ensure deliverables are completed on time
Leverage a robust understanding of digital media and performance marketing metrics to ensure client reporting is effective, productive, and demonstrates value
Analyze performance for omnichannel paid media campaigns and make recommendations for improvements to relevant account teams
Assist in defining budget allocation, overseeing budget tracking and ensuring that media spend is allocated efficiently
Oversee the development of paid media performance forecasts and ensure that performance is pacing towards KPI's
Organize, project manage, and assist in presenting key client reports such as weekly performance decks, monthly creative recaps, and quarterly business reviews
Review all client presentations to ensure material follows a logical progression and is clear, concise and digestible to clients while maintaining the detail necessary
Assist in the delivery of creative analysis to end client and creative agency
Join key meetings with account teams and creative agencies as needed to discuss creative and creative performance
Ensure clear expectations for each client meeting and work with relevant parties to ensure material is accurate and prepared in a timely manner
Navigate the client's internal structure adeptly, building meaningful relationships with key stakeholders across departments, and earning client trust through a keen focus on refinement
Balance shifting priorities across internal and external stakeholders, maintaining fluid communication across teams
Ensure optimal exceeds expectations for key account contacts
Support the accounting business activities for clients' business units

Minimum Qualifications & Skill Requirements:

5+ years of full-time, professional PPC experience, including 2+ years of hands-on campaign buildout & optimization
Consistent track record and hands-on experience handling high campaign volume, large budgets, complex strategies across multiple Paid Search and Paid Social channels and driving quantifiable results
Demonstrated ability to produce actionable insights that drive value for the end client
Superior ability to analyze data in Google Analytics, Google Ads, Meta Ads or other analytics platforms
Experience with Display or Programmatic advertising is also a plus
Outstanding analytical skills
Proficient in Excel and PowerPoint
Best-in-class communication and presentation skills, both written and verbal

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