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Sr. Marketing Specialist

1 month ago

Minneapolis, Minnesota, United States EAC Product Development Solutions Full time

Company Description

COMPANY OVERVIEW

Transforming the way companies Design, Manufacture, Connect to, and Service their products, EAC Product Development Solutions (EAC) is a complete source for your product development needs. EAC has been an industry leader for over 27 years and our experts help guide companies to achieve their strategic business goals and optimize their technology, systems, people, and processes for long-term success. Our capabilities span the world of Additive Manufacturing/3D printing and the entirety of the manufacturing process from design ideation to product engineering to manufacturing and services in the field.

EAC CULTURE:

POSITION OVERVIEW

The Senior Marketing Specialist is instrumental in advancing EAC's marketing initiatives. This role involves executing impactful marketing campaigns, creating engaging content, and deploying strategies to captivate and connect with target audiences. The Senior Marketing Specialist will collaborate with cross-functional teams to devise and implement marketing plans that support business objectives, stimulate growth, and foster knowledge-sharing and collaboration within the team.

This is a hybrid position in Minneapolis, MN and re-location is not offered.

Job Description

Responsibilities, skills, and knowledge may be representative, but not all-inclusive of those commonly associated with the position.

  • Develop and execute marketing campaigns to promote our products, services, and improve lead nurturing across multiple channels, including email, social media, digital advertising, and content marketing.
  • Create high-quality content for marketing channels, including blog posts, case, studies, social media posts, and other innovative opportunities to educate and engage our audience.
  • Collaborate with sales teams to ensure innovation and optimization of campaigns which align with the company's goals, attract customers in the market, and support the customer journey including the development of sales enablement materials to support the sales process.
  • Conduct market research and analysis to identify target audiences, trends, and competitive landscape.
  • Manage marketing campaigns from concept to execution, tracking, analyzing, and reporting on performance.
  • Utilize data-driven insights to optimize marketing strategies and tactics.
  • Monitor the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging.
  • Assist in creating materials, presentations, and sales collateral to increase brand awareness.
  • Assist with and participate in planning and executing product launches, promotional activities, trade shows, and weekly internal marketing updates virtually and/or in-person.
  • Collaborate with internal teams to ensure alignment and consistency across all marketing efforts.
  • Maintain knowledge and understanding of industry trends, best practices, and emerging technologies in marketing, and share knowledge and insight with the broader team.
  • Strategic role in planning and decision-making, lead major projects, mentor team members
  • Handles more complex and high-impact projects
  • Other duties as assigned as company needs dictate.

Qualifications

An equivalent combination of education, training and experience will be considered.

  • Bachelor's Degree in Marketing, Business, or related field preferred.
  • 5+ years' experience in content creation, strategic marketing, product marketing, or related position.
  • Must be able to commute to Minneapolis, MN office location 3 times per week.
  • Experience in data management and governance, including data cleansing, data enrichment, and data quality management.
  • Understanding of HTML, digital tools, and platforms such as Act-On, Google Analytics, CRMs, and WordPress.
  • Must have extensive experience with the Adobe Suite of products.
  • Experience in project management platforms and framework.
  • Experience with marketing technology platforms, including CRMs, marketing automation tools, and analytic platforms.
  • Strong analytical skills, ability to measure success of the campaign, be creative, and have a "think outside the box" mentality.
  • Must be available to attend promotional events which may require working outside of normal business hours as needed.
  • Must have excellent verbal, written, and interpersonal communication skills.
  • Must have ability to work with time-sensitive deadlines, multi-task, and meet the project and corporate goals while working in stressful situations.
  • Must possess good organizational skills, be able to work independently with focus and discipline to achieve the customer and company goals.
  • Ability to perform consistently with high collaboration and output.

Additional Information

COMPENSATION

Base Annual Salary is $70K for this Full Time position + opportunity of 5% KPI bonus

BENEFITS

  • Medical and dental insurance
  • Employer Paid Short Term Disability
  • Flexible PTO (take as you need, no accrual)
  • Vision insurance
  • Dental Insurance
  • 401(k) Plan with Employer match
  • Basic Life, AD&D, and Disability Insurance
  • Employee Assistance Program
  • Paid Holidays
  • Eligible for bonuses

Work Environment

Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

  • Ability to work in a remote environment or in-office.
  • Exposed to moderate noise levels.

PHYSICAL ABILITIES

Physical abilities that are commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Light sedentary office work.
  • Ability to travel to sites throughout North America as needed.

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.

NOTE TO COLORADO RESIDENTS: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or date of school attendance or graduation. You will not be penalized for redacting or removing this information.

EEO Statement: EAC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state, or local laws.