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Marketing Specialist, Education Affiliate

4 months ago

Minneapolis, Minnesota, United States Strayer University Full time


The Affiliate Marketing Specialist will assist with campaign management of affiliate publishers, primarily education-focused websites, that drive traffic to SEI's websites. This role will be responsible for assisting with vendor management, campaign optimizations, tracking, auditing sites, copy management, reporting, and assisting with marketing compliance. The position will report directly to the Affiliate Marketing Manager Sr. and collaborate with other teams across the marketing organization, including analytics, creative, website, operations, technology, legal and enrollment services.
This position is considered hybrid, priority will be given first to applicants who are able to come into the office (Capella Tower, Minneapolis, MN) 2 days a week.

Essential Duties & Responsibilities:

  • Campaign Management
    Assist with day-to-day details of campaign management, including campaign set-up, execution, optimizations, daily reporting, monthly insertion orders and billing, new product launch, and help troubleshoot any issues
  • Vendor Relationships
    Collaborate with vendor/agency partners, including ongoing communications, meeting coordination, attend regular status meetings, follow-through with requests and action items, and vet new opportunities
  • Creative Assets
    Organize and manage copy/creative assets, assess copy needs, gather required assets, submit creative briefs, review copy provided by creative team, implement approved copy, and audit copy on vendor sites
  • Compliance Monitoring
    Work with Compliance Analyst to audit 3rd party sites for program, copy and regulatory compliance. Utilize compliance vendor and other tools to identify compliance concerns.
  • Meetings
    Attend and participate in meetings with manager, media team, cross-functional teams (such as analytics, marketing operations, or portfolio managers), agency/vendor statuses, and all-marketing presentations
  • Industry Knowledge
    Build knowledge of industry and marketing trends, including competition, marketing and regulatory, privacy policies, google algorithm updates and potential impacts, shifts in the industry (acquisitions, policy changes, etc.), emerging technologies

About you:

  • Enjoys working in a team environment, supporting teammates in pursuit of common goals, and working with colleagues to drive customer value. Understands the importance of collaboration and emotional intelligence.
  • High level of self-motivation, good work ethic, and the desire to exceed expectations. Improves campaign performance, refines processes, and drives efficiencies.
  • Passionate for problem solving and a relentless commitment to getting to the root of an issue, no matter how many tries it takes. Uses multiple resources, such as SEMRush, to understand how a vendor is marketing traffic and generating leads.
  • Curious by nature and asks thought provoking questions.
  • Has a knack for figuring things out, enjoys doing puzzles and doesn't get bored easily. Tries to make a mundane task more efficient and/or more interesting.
  • VLookup, Pivot Tables, SmartArt, HTML and source code are not foreign words, and understands that cookies have two meanings.
  • Resourceful. Google is a great tool to research something such as VLookup.
  • Meticulous attention to detail, ability to notice small mistakes, understands that accuracy is more important than speed, aptitude for analyzing data to check for errors and inaccuracies.
  • Strong organizational skills and a process-oriented approach.

Job Skills:

  • Microsoft Office Suite (primarily Excel, Word, PowerPoint, Outlook)
  • Detail-oriented, prioritizing accuracy over speed
  • Aptitude for analyzing data to check for errors and inaccuracies.
  • Strong organizational skills and a process-oriented approach.
  • Skilled and creative in leveraging resources available to solve problems, identify areas of opportunity, and improve efficiency of process flow.

Work Experience:

  • Limited work experience needed if recent college graduate in marketing, or 1-3 years' experience, primarily focused on digital media, buying/planning and lead generation

Certificates, licenses and registrations:

  • N/A

Other:

  • Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 – 50%), senior leaders (10 – 20%) or Capella Core Faculty (5 – 10%).
  • Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.
  • If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
  • Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.
  • This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.
  • Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.
  • Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.
  • Able to access information using a computer.
  • Other essential functions and marginal job functions are subject to modification.

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at [email protected].


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