Marketing Operations Coordinator

4 weeks ago

Waltham, Massachusetts, United States Group 1001 Full time

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets - our employees.

Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.

Marketing Operations Coordinator

The Marketing Operations Coordinator is a marketing professional with experience in managing and executing integrated marketing material for distribution internally and externally via multiple channels and methods. They effectively partner with internal associates and external vendors to plan and execute the full life cycle of marketing material development initiatives. This role entails a primary focus on operational aspects of marketing material management across multiple platforms, continually refining activities to achieve organizational goals. We use multifaceted strategies to achieve ambitious marketing and communications objectives including advertising (digital and print), email marketing, collateral (digital and print), thought leadership content, strategic alliances, direct marketing, and social media.

This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.

Job responsibilities include:

  • Manage the implementation of all digital and print marketing materials across multiple integration points.
  • Track and validate metadata, manage taxonomy, and tag all assets in accordance with evolving data model.
  • Help drive the internal and external communication process around marketing asset status, manage review and approvals and manage the distribution of that messaging to various audiences. Work closely with internal colleagues and manage outside vendors to ensure appropriate staging and distribution of marketing material.
  • Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance.
  • Provide regular program updates to stakeholders (leadership, marketing, and sales). Review asset utilization and performance and adjust on an ongoing basis to improve ROI.
  • Develop working knowledge of our insurance distribution model and our products to effectively organize marketing assets and apply metadata.
  • Other duties as assigned.

Additional Qualifications and Skills

  • Bachelor's degree in marketing, communications, business, or related field strongly preferred.
  • Strong project management, time management, and organizational skills
  • Strong written and verbal communications skills
  • Ability to develop productive relationships with a variety of colleagues and stakeholders
  • Decisive problem-solving skills and strong analytical skills
  • Process Oriented with meticulous data-driven nature
  • Ability to work independently as well as part of a team
  • Ability to prioritize multiple tasks from various constituents to meet ambitious deadlines
  • Possess the desire to understand the user experience and strive to make it better
  • Knowledge of relevant marketing industry trends
  • The desire to deliver consistent, accurate, high-quality work
  • Ability to think creatively and produce new and fresh ideas

Qualifications

  • Bachelor's (Preferred)
  • Marketing Experience (Preferred)
  • Experience with administering digital marketing platforms
  • Proficiency with MS Office Suite and Adobe Acrobat tools
  • Familiarity with the Digital Asset Management function

Benefits Highlights:

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001's benefits package. Employees (and their families) are eligible to participate in the Company's comprehensive health, dental, and vision insurance plan options. Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability, and to enroll in the Company's Employee Assistance Program and other wellness initiatives. Employees may also participate in the Company's 401K plan, with matching contributions by the Company.

#LI-LG1 #LI-REMOTE

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