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Associate Director, Digital Marketing
3 months ago
First Entertainment Credit Union is looking for an Associate Director, Digital Marketing with an innovative mindset to join our journey to create a best-in-class digital experience for our members. An expert digital storyteller, the ideal candidate will operate analytically, think outside the box to identify growth opportunities, and have a passion for creating engaging digital campaigns and content.
The Associate Director, Digital Marketing will oversee and execute digital marketing campaigns including but not limited to overarching social media strategy, maintaining campaign timelines, online advertising campaigns, influencer & seeding campaigns, marketing automation management, assets, website updates, and other ongoing initiatives.
This is a full-time, hybrid opportunity reporting to the VP, Marketing & Business Development and is based in Hollywood, CA. The target starting pay in California is between $107,000 and $132,000.
Responsibilities
· Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization.
· Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI.
· Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value.
· Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience.
· Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
· Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.
· Forge and maintain strategic social partnerships to amplify brand presence and engagement.
· Strategize and roadmap social initiatives, ensuring alignment with broader business goals.
· Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.
· Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.
· Perform other tasks as required.
At First Entertainment, your role and every role are essential to our Mission [We build lifelong financial relationships with the people in entertainment based on a deep understanding of how they live and work], Core Values [ Members First + Ownership + Integrity + Innovation + Inclusivity + One Team], and we expect you to uphold them.
Requirements
· Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred.
· A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.
· Proficiency with social media scheduling and analytic tools required.
· Proficiency with SEO, WordPress, HTML or similar required.
· Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements.
· Thorough knowledge of regulations applicable to essential responsibilities.
· Effective communication skills across all levels of audience.
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