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Sr. Manager, Media, Firehouse Subs, US&C
3 months ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
The Firehouse media team is in Jacksonville, Florida to enable close collaboration with the rest of the marketing teams, guiding and directing media plans. The Firehouse team is looking for a Senior Media Manager to join us full-time. The Senior Media Manager will be accountable for executing media strategies and leading tactical media planning for the US market.
The Media team drives the strategy, execution, and innovation across all paid linear/traditional and digital brand touchpoints, including TV, CTV, OLV, Display, Social, Audio, OOH, and Coupons. It is responsible for translating big picture business challenges into media solutions measured by a variety of KPIs including revenue, conversions, leads, and traffic. It also includes proactively working with the field marketing team to ensure alignment across national and local media. The team consistently connects with vendors, performing research on new ways to expand, and improve media operations.
The Senior Media Manager is a key member of the marketing team, working cross functionally with the teams across Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate should have a strong background in executing national and local media campaigns which drive measurable results, thrive in a fast-paced environment with the ability to work on multiple campaigns at a time.
Responsibilities:
- Collaborate closely with a cross-functional teams Brand communication, PR, other internal stakeholders, and other agency partners to successfully plan, launch, and measure national and local brand campaigns.
- Analyze media performance data and reports to extract key observations and insights for future business opportunities and campaigns.
- Partner with management to drive media agency planning and buying across the US.
- Work closely with media agency and department management in developing budgets, audience strategy, and tactics across all linear / traditional media touchpoints.
- Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner.
- Assist with marketing ad fund management, monitoring monthly / quarterly financial accruals of all local DMA ad funds.
- Elevate performance analysis to leadership, distilling all measurable metrics into contextually relevant business impact.
- Develop and direct media testing roadmaps across media channels, with pointed focus on increasing revenue and driving innovation.
- Ensure optimal consumer experience across purchase journey where Media is a touchpoint, while working with internal stakeholders including eCommerce, Analytics, Promo, and Product.
- Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas.
- Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable.
- Ensure accurate and timely budget management across all media channels.
- Support management of multiple local media market test for future products releases.
- Assist upper management in developing and implementing both long- and short-term strategies.
- Ability to coordinate with creative agencies on creative assets and accounts needs.
- Comfort owning and communicating directly with marketing leadership and cross-team leaders on questions/concerns and specific media initiatives.
- Helps evaluate timelines and manage day to day deliverables.
Knowledge & Skills
- Experience with upper funnel media awareness campaigns. QSR knowledge is a plus.
- Understanding of all media channels and experience coordinating across multiple media disciplines
- Familiarity with the ad tech landscape, including programmatic landscape and tools, identity resolution solutions, etc.
- Ability to coordinate with creative agencies on creative assets and accounts needs.
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic, and thoughtful integrated media plans across a myriad of awareness-based channels.
- Comfort owning and communicating directly with other teams on questions/concerns and specific media initiatives
- Experience w/ analyzing competitive landscapes, using reports from agency tools and compiling insights
- Managing a large media budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
Qualifications:
- Bachelor's degree or equivalent experience
- Minimum 6+ years of total media planning experience
- Relevant media planning and buying experience with strong digital focus
- Ideally familiar with media tools - Nielsen Ad Intel, iSpot, Pathmatics, Guideline/MediaTools, Web Analytics, Ad Servers, Media Research tools, DSPs/SSPs, etc.
- Must be very comfortable working with Microsoft office suite – Outlook, Excel, PowerPoint.
- Must be a strong project manager, able to interact cross functionally, communicate effectively, and lead teams towards a common goal
- Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions
- Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations.
- Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include company leadership, partners/vendors, field marketing, operations, analytics.
- Excellent organization skills: ability to prioritize and handle multi-tasking.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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