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Marketing Associate

4 months ago

Boston, Massachusetts, United States Randstad USA Full time
We are seeking a Growth Marketing Associate to support the tactical execution of multi-channel B2B marketing campaigns that capture and create demand, drive buyer engagement, and accelerate pipeline,utilizing a combination of content, virtual webinars, email, ABM, and other channels, with a focus on reporting and data-driven optimization. This is a 6 to 8 month possible Temp To Hire opportunity. Positoin is 100% Remote. Qualifications:
  • Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
  • Experience in and ability to effectively leverage digital marketing technologies including (SFDC), DemandBase and Eloqua.
  • Project and event management and prioritization skills with mastery of the details; you're able to manage multiple projects at any given time
  • Experience writing email copy that engages while adhering to companies brand voice and brand standards

    salary: $55 - $59.64 per hour
    shift: First
    work hours: 8 AM - 5 PM
    education: Bachelors

    Responsibilities
    • Supports the team's collaboration with the Enterprise and Ad Sales Sales teams to create thoughtful marketing strategies that attract, motivate, and engage sales prospects Intent-based Campaign Strategy
    • Supports development of integrated content, campaign, and event plans that market to buyers and delight the market - driving acquisition, nurture and re-engagement opportunities of key audiences to fuel revenue growth and client retention.
    • Supports event lead-gen strategy, identifying opportunities and providing compelling CTAs that drive both awareness and lead-gen
    • Partners closely with product marketing to connect key messages and buyer/member pain points with compelling campaign content and marketing channel strategies
    • Continuously identifies ways to innovate content creation & distribution, including new channels, formats or executions, content partnerships, and emerging market opportunities
    • Supports testing and measurement of campaigns to enable data-driven decisions to optimize spend and improve performance ABM
    • Supports Account Based Marketing content & campaigns that drive engagement from key accounts nominated by sales
    • Supports technical aspects of marketing portions of the DemandBase ABM platform (marketing dashboards, reports, target keyword lists, advertising, audiences, etc.)

      Skills
    • Program
    • Marketing Campaigns
    • Marketing Strategies
    • Healthcare Marketing Campaign
    • Digital Marketing
    • Write Email Copy
      Qualifications
    • Years of experience: 3 years
    • Experience level: Experienced
      Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

      Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

      At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

      Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

      Applications accepted on ongoing basis until filled.