Connected TV GTM Strategy Lead
4 weeks ago
NextRoll is seeking a dynamic and experienced Connected TV Go-to-Market (GTM) Strategy Lead to drive our strategy, partnerships, and GTM efforts in the rapidly evolving Connected TV landscape.
This is an instrumental role that offers an exciting opportunity to shape the future of Connected TV advertising and drive growth for the business in a dynamic, fast-paced environment.
You will report to our Chief Business Officer and will be a senior individual contributor position.You will closely collaborate with the marketing, product, partnership and sales management teams in this role.
You are passionate about technology, have a deep understanding of the media landscape, and possess the ability to translate complex concepts into actionable strategies.
This role is open in Dublin, Ireland, or Remote locations.Unsure that you check all the boxes? You should still apply We'll review your application for other opportunities.
We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.
Your charter will cover :
Product and Partnership StrategyCo-develop comprehensive product strategy for Connected TV offerings with the Product Management teamGuide partnership strategy to expand our ecosystem and market reachResearch and outline customer challenges as they embrace Connected TV as a mediumAnalyze market trends and competitive landscape to inform strategic decisionsMessaging and PositioningDefine clear and compelling messaging for our Connected TV productsCraft unique value propositions that resonate with target audiencesDevelop pricing and packaging strategies to maximize market penetration and revenueMarketing and Sales CollateralCreate high-impact marketing materials to support product launches and campaignsCollaborate with marketing and design teams to ensure consistent branding and messagingSales Enablement and SupportEnable sales teams through training, workshops, and knowledge sharing sessionsProvide overlay support for key sales opportunities, from prospecting to assessmentDevelop and maintain sales playbooks and best practices documentationSkills you'll bring:7
years of experience in GTM strategy, product management, or similar rolesStrong understanding of the Connected TV ecosystem and advertising landscapeExcellent analytical and strategic thinking skillsProven track record in developing successful product strategies and go-to-market plansOutstanding communication and presentation skillsAbility to work cross-functionally and influence stakeholders at all levelsExperience in digital advertising, programmatic platforms, or ad techStrong project management and organizational skillsData-driven approach to decision-making and strategy developmentBenefits and Perks:
Competitive salary and equity100% employee coverage for medical, dental and vision premiumsShort and long term disability benefits at no cost to the employeeBasic life and AD&D insurance at no cost to the employee401K Plan (Pre-tax and Roth)4 weeks of paid time off and work/life balanceUp to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)Join a community of fellow Rollers as a member of one of our Employee Resource GroupsAmple opportunities to volunteer with local organizations with NextRoll Gives BackFor additional benefits not mentioned, visit our Careers pageAdditional Information:
Minimum salary of $195,144 to maximum salary of $241,617.
60
equity
benefits.
The range provided is NextRoll's reasonable estimate of the base compensation for this role.
The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities.
Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
About NextRoll:
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses.
Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units:
RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands.
NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney.
To learn more visit nextroll.com.
We are committed to building diverse teams of Rollers and are proud to be an equal opportunity employer.
Learn more about our DEI impact via our DEI Annual Report on our Culture page.
All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
To request reasonable accommodation, contact .com.
.
Estimated Salary:
$20 to $28 per hour based on qualifications.
-
Senior Manager, GTM Strategy
3 weeks ago
New York, New York, United States Miro Full timeAbout the TeamThe GTM Strategy team is responsible for driving step-function impact across some of Miro's most important metrics (pipe gen, bookings, GRR, MAU). The team is focused on the customer journey, from pre-sales to post-sales, with a keen eye on areas for ripe optimization and development. Collaboration with stakeholders across the business is...
-
Senior GTM Strategy Analyst
1 week ago
New York, New York, United States Rokt Full timeAbout Rokt: We are a rapidly growing leader in the ecommerce sector, empowering businesses to derive value by ensuring each transaction is relevant at the critical moment of purchase. Our AI-driven relevance platform and extensive ecommerce network facilitate billions of transactions globally.Career Development at Rokt: We prioritize transparency in career...
-
Lead GTM Talent Acquisition Specialist
4 days ago
New York, New York, United States Mixpanel Full timeAbout MixpanelMixpanel is a leading event analytics platform designed for creators who require immediate insights from their data—no SQL necessary. When every member of the organization can access and learn from the effects of their contributions on product, marketing, and revenue metrics, they are better equipped to make informed decisions.With over 9,000...
-
Senior Product Marketing Manager
2 months ago
New York, New York, United States Grocery TV Full timeMeet GTVWe're modernizing in-store marketing to help brands and retailers reach shoppers. Our platform makes it easy to run digital advertising campaigns throughout the physical grocery store.Our team enjoys the complexities of a product that's both physical and digital and balances the needs of retailers, brands, and agencies. We're founder-led with Series...
-
Vice President of Revenue Strategy
1 week ago
New York, New York, United States SimilarWeb Full timeAt Similarweb, we are transforming the way organizations engage with the digital landscape by providing comprehensive insights into online activities.Our exceptional data and solutions empower over 4,300 clients worldwide, including major players like Google, eBay, and Adidas, to make pivotal decisions that enhance their digital strategies.We are in search...
-
Lead Analyst, Go-To-Market Strategy
3 days ago
New York, New York, United States Rokt Full timeAbout Rokt: We are a rapidly growing leader in the ecommerce space, dedicated to helping businesses maximize value by ensuring each transaction is meaningful at the critical moment of purchase. Our AI-driven relevance platform, combined with an extensive ecommerce network, facilitates billions of transactions globally.Career Development and Transparency: At...
-
Lead Analyst, Go-To-Market Strategy
1 week ago
New York, New York, United States Rokt Full timeAbout Rokt: We are a rapidly growing leader in the ecommerce space, dedicated to enhancing the value of every transaction by ensuring relevance at critical moments. Our AI-driven relevance platform and extensive ecommerce network facilitate billions of transactions, and we are expanding our reach across multiple countries.Position Overview: We are seeking a...
-
Senior GTM Specialist
7 hours ago
New York, New York, United States Amazon Web Services, Inc. Full timeAbout the RoleWe are seeking a highly skilled Cloud Solutions Architect to join our team at Amazon Web Services, Inc. as a Senior GTM Specialist for the Media, Entertainment, Games & Sport industries. In this role, you will be responsible for leading the development and execution of go-to-market strategies for our End User Computing solutions.Key...
-
GTM Specialist Solutions Architect
12 hours ago
New York, New York, United States Amazon Web Services, Inc. Full timeAbout the RoleWe are seeking a highly skilled Cloud Security Solutions Architect to join our team at Amazon Web Services, Inc. as a GTM Specialist Solutions Architect. This is a unique opportunity to work with our customers to help them secure their cloud estates and leverage the optimal AWS security services and capabilities.Key ResponsibilitiesRepresent...
-
New York, New York, United States AmazonWebServices Full timeAre you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, SAP background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Worldwide Specialist Organization (WWSO)...
-
Senior GTM Specialist, Microsoft Workloads, ISV
3 weeks ago
New York, New York, United States Amazon Web Services, Inc. Full timeAre you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, Microsoft Workloads background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Worldwide Specialist...
-
Head of Market Strategy and Execution
1 week ago
New York, New York, United States Publicis Groupe Full timeJob OverviewCompany Overview:Publicis Groupe operates in over 100 countries and employs nearly 80,000 professionals, making it the third largest communications group globally. Listed on the Euronext Paris and part of the CAC 40 index, Publicis Groupe provides a unified model that allows major clients to access a wide range of tools and expertise worldwide,...
-
Analytics Measurement Lead
2 months ago
New York, New York, United States Roku Full timeTeamwork makes the stream work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love,...
-
New York, New York, United States AmazonWebServices Full timeAre you passionate about customer success and innovation? If you have a strong background in End User Computing (EUC) and solutions architecture, along with the business acumen to drive AWS as the preferred cloud provider, we invite you to explore this opportunity. Join our Worldwide Specialist Organization (WWSO) EAMM team as a Senior Solutions Architect...
-
Product Lead
3 weeks ago
New York, New York, United States Hex Full timeAbout the roleHex is growing, and seeing more and more traction in larger organizations. In many ways, these "Enterprise" customers have the most to gain from Hex: their data workflows are often more fragmented and archaic, and we have already seen how our product can radically change the way they make decisions.And let's face it – there's a lot of value...
-
New York, New York, United States AmazonWebServices Full timeAre you passionate about empowering customers to reach their maximum potential? We are seeking a dedicated professional with a strong background in SAP and solutions architecture, coupled with exceptional sales skills, to position AWS as the preferred cloud provider for our clients. If you enjoy developing innovative, strategic, and data-driven business...
-
Growth Strategy Coordinator
4 hours ago
New York, New York, United States Enigma Full timeAbout the RoleWe are seeking a highly motivated and organized Business Development Associate to join our high-growth startup, Enigma. As a key member of our team, you will play a pivotal role in supporting marketing initiatives and reinforcing our company messaging through cohesive brand experiences.Key ResponsibilitiesEvent Management: Plan and manage event...
-
Head of Financial Strategy
1 week ago
New York, New York, United States Tandym group Full timeTandym Group is seeking a seasoned professional to take on the role of Head of Financial Strategy. This pivotal position will involve collaborating closely with revenue leadership to oversee the forecasting and analysis of key performance indicators, guiding resource distribution, and aiding in strategic investment choices throughout the organization.Key...
-
Senior GTM Specialist
60 minutes ago
New York, New York, United States Amazon Web Services, Inc. Full timeAbout the RoleWe are seeking a highly skilled Cloud Solutions Architect to join our team at Amazon Web Services, Inc. as a Senior GTM Specialist - High Performance Computing. In this role, you will be responsible for leading the technical workstreams for scaling and engagement with AWS HPC for Financial Services customers in North America.Key...
-
Senior Analyst, Go-To-Market Strategy
3 days ago
New York, New York, United States Rokt Full timeJob OverviewCompany Overview: Rokt is a rapidly expanding leader in the ecommerce sector, dedicated to enhancing the value of transactions by ensuring relevance at critical moments during the purchasing process. Our AI-driven relevance platform and extensive ecommerce network facilitate billions of transactions globally.Position Summary: We are seeking a...