Senior Program Manager- Marketing Measurement

Description
Remote OR Hybrid , reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live withing 50 miles of any of those locations, they don't need to report in.

• This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum.

The Role:
The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals. The individual will work as a member of a multi-disciplinary team of various experience levels that will be driving solution design, development, and deployment of analytic models in support of business facing analytic groups. The team is responsible for both advanced analytics strategy and applied, project-based solutions, focusing on the company's most critical business areas.
As the Senior Program Manager- Marketing Measurement, this individual will lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations for budget optimization. This individual possesses a deep understanding of the economics of media channels (i.e., TV, Streaming, Display, Paid Search, Paid Social, etc.), marketing analytics and measurement.
This person will work cross-functionally and collaboratively to provide actionable attribution insights to the enterprise business marketing teams. They will also oversee and assist in the development of brand strategists, reviewing and providing feedback on stakeholder deliverables. The team is focused on delivering a future-focused, internally managed MMM solution for our marketing teams
What You'll Do:

• Lead the delivery of marketing mix model (MMM) insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac), helping them quantify the sales impact of our media spend and providing recommendations on how to optimize budget.
• Media planning: Advise media planning using optimization platforms to adjust media mix to efficiently achieve business objectives; build cost-benefit analysis for non-media marketing investments like Sponsorships, Events, or Product Placement opportunities.
• Media analysis & optimization: Analyze prior period media investment's ROI, influence on sales, and identify opportunities for improvement; monitor in-market media performance identify optimization opportunities.
• Elevate MMM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
• Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.
• Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
• Help businesses establish measurement goals and chart a route to activate those goals.
• Partner with data scientists to ensure data quality and accuracy.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate
Additional Description
Your Skills & Abilities (Required Qualifications):

• 5+ years of Media Measurement, Marketing Mix Models or Multitouch Attribution experience
• 5+ Advanced Analytics, or Market Research Experience
• Extensive client facing, senior leadership presentation experience.
• Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights.
• Proven capability to think systemically, strategically, and analytically while executing decisively.
• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position.
• Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude and an ability to work well with internal GM clients and suppliers.
• Strong team building and project leadership skills.
• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of MMM programs.
• Expert manager of MMM and Attribution SaaS tools.
• Experience utilizing analytical software tools and packages.
• Experience with PowerPoint, Excel, and Power BI
• Experience with statistical methods, econometric analysis, and experimentation techniques.
• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
• Ability to establish a collaborative, cross-functional work environment to execute at a high-level
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

Education:

• Master's or MBA degree in an analytical field preferred, but not required.
• Bachelors Degree Required

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is ( 110, ,100 ). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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