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Customer Communications Associate

2 months ago

New York, New York, United States Stepful Full time

About Stepful

Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions and report an average 25% income increase after just four months of training. Stepful is backed by Y Combinator and recently closed a round led by AlleyCorp, Reach Capital, and Sempervirens.

The Role

As our CRM Manager, you will build a comprehensive lifecycle communications strategy for our students, working collaboratively with our Admissions, Learning, Career Services and Product team to align on initiatives, channels that will enhance our student experience.

Our ideal CRM manager candidate has a strong background in building customer journeys, segmentation, and marketing automation using email, push notifications, in-app messaging, and SMS channels.

What You'll Do:
Design and execute a multi-channel communication strategy to support students at every step of the journey, increasing enrollment, retention, graduation, externships, and job placement.

Identify, design, and implement communication automation workflows to improve student journeys and support lean operations.

Monitor and track student engagement metrics, conducting ongoing analysis of campaign performance to measure the effectiveness of lifecycle marketing efforts.

Identify key student segments and tailor communications accordingly, continuously refining segmentation strategies based on evolving student behavior and company goals.

Design and implement internal communication strategies to ensure all relevant teams understand new policy changes and product releases.

Build infrastructure for our communication platforms, managing segments, events, and attributes.

This job is for you if:
You have 3+ years of experience in a CRM, email, lifecycle, or retention marketing role, preferably working at an early-stage direct-to-consumer start-up

You have experience with email service providers like , Iterable, Braze or HubSpot

You have experience with customer segmentation techniques, implementing personalized marketing communications strategies to enhance customer engagement.

You understand marketing A/B testing and relevant measurement methodologies and are comfortable with data analysis tools and techniques

You learn quickly through experimentation

You thrive in a fast-paced, ambiguous environment

You can effectively collaborate with others across multiple teams

Bonus points if:
You've worked in education or healthcare.

You've worked with Lifecycle Customer Communications in previous roles

ABOUT THE INTERVIEW

Step 1: Intro Call with Talent Acquisition Lead

Step 2: Take-home assignment

Step 3: Virtual panel interview

Step 4: Onsite interview at office in SoHo, NYC

Base Salary: $80-100k

Equity: %

At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.