Product Marketing Director

3 days ago


New York, New York, United States ADP Full time
Job Title: Director of Product Marketing

ADP is seeking a highly skilled and experienced Director of Product Marketing to join our team. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive product marketing strategies to drive customer acquisition, engagement, and revenue growth.

Responsibilities:
  • Develop and execute product marketing strategies to drive customer acquisition, engagement, and revenue growth.
  • Craft and refine product positioning and messaging that resonates with target audience across different segments.
  • Collaborate closely with cross-functional teams, including partnerships, product management, sales ops, business unit and corporate marketing teams to ensure successful launches with a clear and cohesive marketing plan.
  • Analyze and report on the performance of marketing campaigns and initiatives, using data-driven insights to optimize future efforts.
Requirements:
  • 10+ years of product marketing experience (B2B, B2C) – demonstrated experience from a successful growth start up, accelerator or corporate venture capital firm.
  • Proven track record of developing and executing successful client marketing programs and driving growth for portfolio companies.
  • Strong verbal and written communication skills, with the ability to present information clearly and concisely to influence leadership.
  • Deep understanding of the buyer journey, partner channel, sales cycle and product lifecycle to drive growth and revenue.
  • Strong self-starter, with a commitment to learning.
  • Experience in a fast-paced, high growth environment with changing priorities and deadlines.
What We Offer:
  • Competitive salary and bonus structure.
  • Opportunity to work with a leading company in the industry.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.


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