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Paid Search Specialist

2 months ago

Chicago, Illinois, United States Grainger Businesses Full time

Work Location Type: Hybrid

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. We're dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-CertifiedTM company, we're looking for passionate people to join our team as we continue leading the industry over our next 100 years.

Primary Function:

  • Responsible for Managing High-Volume, Robust Paid Search Program, Generating Both Customer and Prospect Revenue Growth within Spend and Revenue Targets
  • Execute Campaign Management and Performance Analysis Efforts to Maximize Paid Search Incremental Revenue Growth

You Will:

  • Lead Paid Search Campaign Management (Performance Analysis, Program Health Checks and Optimization Efforts) and Execute Rapid Testing Initiatives in Support of Incremental ROAS Goals
  • Prepare Performance Reports, Data Analyses and Optimization / Testing Recommendations
  • Work with Google, Microsoft, and Search Ads 360 Vendor Teams to Ensure PPC Program Objectives are Met, Troubleshoot Issues and Stay Informed of New Capabilities for Program Optimization
  • Grow and Optimize Keyword Portfolio through Rapid Testing: Data Analysis, Bid Strategy, Audience / Product, Ad Copy, Landing Page, etc.
  • Manage Paid Search Invoicing (Media, Vendor) and Accruals

You Have:

  • Bachelor's degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
  • 2+ years of experience in managing large PPC programs for well-established online retailers
  • Agency or advertiser-side experience a plus
  • Strong understanding of search engine marketing process and best practices around campaign structure and optimization
  • Ability to navigate and generate reports from analytics suites such as Omniture, CoreMetrics and Google Analytics
  • Strong project and time management skills with attention to details and focus on quality of results
  • Experience collaborating between organic and paid search programs
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

Rewards and Benefits:

Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):

  • Medical, dental, vision and prescription drug coverage
  • Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
  • Life insurance coverage, including spousal and dependent life insurance.
  • Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
  • Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
  • Educational & Professional Membership Fee Assistance program
  • Employee discounts, team member perks and more

DEI Statement

We encourage you to apply even if your experience doesn't perfectly match this job post as you may still be the right candidate for this role or others. We aspire to create a culture where everyone is comfortable being who they are, can learn and grow to realize their full potential, and is recognized and rewarded for their impact.

Pre-employment background checks are required for all external candidates. Internal candidates undergo a background check when they move from a non-driving role to a driving role.

Grainger is an Equal Opportunity Workplace. All qualified applicants are considered for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, age, or disability. Accommodations are available on request.