Sr Manager Lifecycle Marketing

1 month ago


Des Plaines, Illinois, United States Fidelity Life Full time

This role will serve as an unyielding champion of the direct-to-consumer branded experience, utilizing technology, creative, and analytics to inform and execute a tactical roadmap to drive engagement and revenue across phases of the user journey, from lead acquisition through purchase, ongoing engagement, and retention.Leverage marketing automation (email, SMS, etc), content, and social media to support the growth of new customer acquisition and retention across marketing channels and brands.Build campaigns, experiments, and messaging that increase engagement, acquisition, and retention, working closely with marketing, UX, creative and analytics teams.Evolve other channels (social media, video, etc.)Drive the creative and content development & iteration pipeline utilizing learnings.Fluent in email and SMS with hands-on experience leveraging marketing automation/CRM (Marketo, Twilio, Salesforce) systems to drive D2C customer engagement, experience with direct mail a plusIn-depth knowledge of trends and Can-SPAM, SMS/MMS best practices and regulationsAble to decipher campaign logic and deconstruct rules into business language and vice versa



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