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Market Insights Strategist

2 months ago

Des Plaines, Illinois, United States HARIBO of America Full time
Job Overview

As a vital member of the Consumer Marketing & Insights division, the Insights Manager plays a crucial role in converting market, category, and sales data into meaningful insights and strategic recommendations. This position involves overseeing monthly analyses of panel data, scanner data, point-of-sales data, and insights from IRI and/or Nielsen, as well as data associated with marketing initiatives.

Reporting directly to the VP of Marketing, the Insights Manager (also referred to as the Insights & Analytics Manager) operates at a management level as an individual contributor. This role requires collaboration with various cross-functional teams and the ability to present data-driven insights and strategic recommendations to senior management.


Key Responsibilities:

  • Analyze and provide recommendations based on insights and data as part of the Marketing team.
  • Oversee monthly reporting utilizing panel and scanner/point-of-sale data.
  • Extract data, generate reports, and create dashboards for analysis.
  • Lead the interpretation of insights derived from data to inform both immediate and long-term strategies.
  • Collaborate with cross-functional partners (Marketing, Sales, Business Development, Category, etc.) to identify and elucidate key insights and trends.
  • Manage partnerships with data providers (e.g., IRI, Circana, and/or Nielsen), ensuring effective communication and data utilization.
  • Present findings and strategic recommendations to Marketing leadership and senior management, including the North American Management team and C-suite Executives.

Qualifications:

  • Minimum of 6 years of progressive experience in analytics within the consumer goods sector.
  • Bachelor's Degree in Marketing, Business, or a related field.
  • Proficient in advanced Microsoft Excel functionalities.
  • Experience with IRI, Circana, and/or Nielsen, point-of-sale data, or other syndicated sales data.
  • Strong understanding of the CPG (Consumer Packaged Goods) industry and its trends.
  • Proven ability to translate insights into actionable business recommendations.

Preferred Qualifications:

  • MBA or Master's degree.
  • Experience working directly for a consumer goods manufacturer or distributor.
  • Proven track record of anticipating future business opportunities or challenges and developing proactive strategies.
  • Detail-oriented with a strong focus on execution and follow-through.
  • Ability to effectively communicate findings and recommendations to senior management and executives.

What to Expect:

Be part of a dynamic, family-run organization that values core principles and is experiencing rapid international growth. We prioritize long-term relationships with associates, promote a healthy work-life balance, and provide a rich learning environment that significantly contributes to the company's success.

About You:

If you are passionate about making a significant impact through your work, thrive in a fast-paced setting, and possess a strong affinity for insights and analytics, this role is designed for you. At HARIBO, we foster a culture of joy and dedication to our brand, empowering our associates to be our greatest asset.

HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. We are committed to recruiting, hiring, and promoting individuals with disabilities and veterans.