Market Insights Specialist
2 weeks ago
As a key member of the Consumer Marketing & Insights division, the Insights Manager plays a crucial role in converting market trends, category dynamics, and sales data into meaningful insights and strategic recommendations. This position involves overseeing monthly analytics reports utilizing panel data, scanner data, and point-of-sales information from sources such as IRI and Nielsen.
Reporting directly to the VP of Marketing, the Insights Manager is an individual contributor at the management level, responsible for collaborating with various departments and presenting data-driven insights to senior leadership, focusing on actionable strategies.
Key Responsibilities:
- Analyze data and provide recommendations as part of the Marketing team.
- Lead the monthly reporting process using panel and scanner data.
- Extract data, generate reports, and develop dashboards.
- Articulate insights derived from data to inform both immediate and long-term strategies.
- Engage with cross-functional teams (Marketing, Sales, Business Development, Category Management) to identify and clarify significant insights and trends.
- Manage relationships with data partners (e.g., IRI, Circana, Nielsen) to ensure effective communication and data utilization.
- Deliver findings and strategic recommendations to Marketing leadership and senior management.
Qualifications:
- Minimum of 6 years of relevant experience in analytics within the consumer goods sector.
- Bachelor's Degree in Marketing, Business, or a related field.
- Proficient in advanced Microsoft Excel functionalities.
- Experience with IRI, Circana, Nielsen, and point-of-sales data.
- Strong understanding of the Consumer Packaged Goods industry and its trends.
- Ability to translate insights into actionable business strategies.
Preferred Qualifications:
- MBA or advanced degree.
- Experience working with a consumer goods manufacturer or distributor.
- Proven ability to anticipate business opportunities and challenges, developing proactive strategies.
- Detail-oriented with a strong commitment to execution.
- Skilled in presenting findings to senior management and executives.
What to Expect:
Be part of a family-oriented company with strong core values and a commitment to international growth. We prioritize long-term relationships with our associates, promote a balanced work-life environment, and offer opportunities for professional development.
About You:
If you are passionate about making a significant impact in a dynamic environment and have a strong affinity for insights and analytics, this role is designed for you. At HARIBO, we foster a culture of creativity and encourage our associates to explore new ideas while delivering joy through our beloved products.
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