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Division Director Media Relations

4 months ago

Fort Lauderdale, Florida, United States HCA Healthcare Full time

Description

This position is incentive eligible.

Introduction

Do you want to join an organization that invests in you as a Division Director Media Relations? At HCA, you come first. HCA Healthcare has committed up to 300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference. We are looking for a dedicated Division Directors Media Relations like you to be a part of our team.

Job Summary and Qualifications

The Division Director, Media Relations reports to the Division AVP, Strategic Communications and serves as the Division's primary media contact and media relations strategist. The chief responsibilities for this position are to develop proactive and responsive media relations plans and to engage and build relationships with members of the media on behalf of the Enterprise. It also includes providing media relations counsel to the Division and hospitals, and assisting in the development of communications plans. In addition, the Division Director, Media Relations is responsible for overseeing the creation of support tools that aid local and Division public relations efforts.

The Division Director, Media Relations will support the reinforcement of local market brands in the media. S/he will identify stories that are proof points to the brand promise and demonstrate the value of the local market and HCA Healthcare brands. S/he will build an understanding of happenings across the enterprise to ensure coordinated responses with cohesive messaging.

What you will do in this role:

Media Relationship Building and Engagement

· ​​ Engages with media, including local and regional media outlets on behalf of the Division as a representative of HCA Healthcare.

· Prepares senior executives and other thought leaders and subject matter experts for media interviews.

· Provides support and guidance to Divisions and hospitals regarding media inquiries, including strategy and development of response language.

· Develops and establish relationships with local media.

· Works with reporters proactively to generate positive media coverage.

· Partners with the Corporate and Division communications teams to help generate news stories that support efforts by the following stakeholder groups: Government Relations, Payor Relations, PSG, PPR, HR, Nursing, Development, Community Engagement, etc.

Proactive Media Planning

· ​​ Develops earned media plans in collaboration with other Divisions to ensure alignment.

· Evaluates and coordinates speaking engagements and high-level key notes at community and press events.

· Establishes a framework for measurement of PR, Earned Media, and owned communications efforts.

· Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the Division), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal audiences.

o Provides direct communication and counsel to hospital CEOs and other leadership members when appropriate.

o Proofreads and review all content prior to publication.

Story and Content Development

· Partners with the Corporate and Division communications teams to advance content that supports the following areas: Government Relations, Payor Relations, PSG, PPR, Nursing, Development, Community Engagement, HR, etc.

· Collaborates with corporate communications, Division leadership, and other stakeholders (including, but not limited to, Human Resources, Government Relations, Payor Relations, Clinical Services, Physician Services, Nursing, and Information Technology) to effectively cascade communication and key messages to colleagues within the Division and its markets.

· Develops media materials, such as press releases, talking points, standby statements, etc.

· Manages and maintains repositories to help Enterprise and Divisions/hospitals generate positive earned media coverage and respond effectively to media inquiries on a variety of topics.

Crisis Management

· Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, media talking points, media coordination, and internal and external messaging.

· Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points.

· Works with corporate media team on any media that may impact the HCA Healthcare Enterprise.

What qualifications you will need:

● Bachelor's degree required

● Master's degree preferred

● 7+ years of experience in a leadership role

HCA Healthcare has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated 3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.