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Account Manager

4 months ago

Seattle, Washington, United States Swiftly Full time

Position Summary:

As an Account Manager for Digital Circular Amplification (DCA), this role will spearhead the evolution of retailer advertising from traditional print media to a sophisticated digital platform. This role requires a strategic thinker who can integrate personalization and targeted segmenting into comprehensive digital campaigns. This role will manage the development and execution of these campaigns, focusing on maximizing the incremental Return on Advertising Spend (iROAS) and enhancing consumer engagement through cutting-edge digital strategies.

Responsibilities Include:

  • Rapidly assimilate Swiftly's suite of digital products and articulate their benefits and capabilities to clients with persuasive acumen
  • Plan and oversee the execution of digital marketing campaigns, ensuring adherence to timelines, creative standards, and data requirements to meet clients' audience targets and business objectives. Leverage inventory planning tools to ensure proposals only offer available inventory
  • Act as the primary contact for clients, offering troubleshooting support, implementing creative changes, maintaining campaign momentum, and delivering actionable performance insights and recommendations
  • Craft and convey media strategies, including audience targeting and optimization techniques, establishing yourself as a thought leader in media planning to enhance Swiftly's client relationships
  • Develop, present, and implement comprehensive media plans that encompass various digital channels, with an emphasis on innovation and optimization to drive client success
  • Collaborate with the sales team to secure client renewals and identify opportunities for new or incremental business, underpinning client retention and growth strategies
  • Input all proposals into Salesforce CPQ; push deals through the opportunity stages until the deal is closed won. Maintain product catalog in Salesforce and ensure new products are accurately structured in Salesforce
  • Advise on pricing strategies and help develop, maintain, and enforce rate card norms. Participate in deal review for non-confirming deals
  • Lead the planning and execution of multi-channel digital campaigns, including paid and organic search, social media across platforms like Facebook, Instagram, and emerging channels such as TikTok
  • Utilize advanced programmatic spending strategies to target users based on demographic data and loyalty to home stores, integrating video content where effective
  • Oversee regular campaign performance reviews, presenting metrics such as impressions, views, clicks, likes, ROAS, iROAS, and in-store visitation to stakeholders
  • Collaborate with data analytics teams to refine campaign targeting using geo-targeting and "instant segments" to engage consumers during in-store shopping experiences
  • Serve as the primary liaison between clients and internal teams, ensuring timely communication and campaign alignment with client expectation
  • Manage client expectations and advise on the most advantageous spend tactics to garner the highest campaign performance. Upsell on winning strategies and develop successful renewal strategies
  • Create and deliver campaign wrap up reporting, integrating data from 1st and 3rd party reporting systems and summarizing in eloquent readouts

Required Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Minimum of 3 years of experience in digital marketing, with extensive expertise in developing media plans, managing multifaceted digital advertising campaigns, and advising and executing detailed optimization recommendations
  • Ability to engage clients quickly, develop rapport, and maintainrelationships
  • Proficient in the latest digital advertising platforms and analytics tools, with an emphasis on programmatic advertising and performance metrics analysis
  • Exceptional communication and persuasive skills for client interfacing and stakeholder management
  • Leadership and collaboration skills, fostering team success and contributing to a dynamic work environment

Preferred Qualifications:

  • Experience with retailers or with retail media
  • Advanced degree in a relevant discipline
  • Previous work in digital transitions for retail or related sectors
  • Certifications in analytics and advertising platforms such as Google Analytics, AdWords, or their equivalents
  • Strong strategic planning capabilities, with a firm grasp of digital marketing innovations

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