Senior Analyst, Global Category Marketing

1 month ago

Other US Location Ingredion Incorporated Full time

The Senior Analyst, Global Category Marketing will work within the Global Category Marketing function. This global function is critical in the development of the company wide annual growth marketing plan aligning T&HS Business Segments & Segment Marketers, Global Categories and Regional Marketing priorities across Ingredion, with extensive exposure to leadership, high visibility work, and driving innovation-focused projects. Furthermore, the function evaluates and sizes new growth pockets and supports global category marketing initiatives. The Senior Analyst will support these activities by performing opportunity sizing, prioritizing growth opportunities, and developing the global growth plan. The position reports to the Director, Global Category Lead T&HS, Bakery & Snacks Lead and Marketing Excellence.

As a Senior Analyst, Global Category Marketing, your responsibilities will include:

  • Development of the company wide annual growth marketing plan aligning T&HS Business Segments & Segment Marketers, Global Categories and Regional Marketing priorities across Ingredion, with extensive exposure to leadership, high visibility work, and driving innovation-focused projects
  • Collaborating with marketers from the Business Segments, Global Category Leads, regional G2M/commercial teams, and application category leads from the global/region to support the development of the plan.
  • Assessing the size and opportunity of potential new category markets and innovation areas of interest to Ingredion, informing the organization Where to Play
  • Working closely with segments, regions and the Insights team to size and evaluate business opportunities.
  • Assisting in the development of Growth Marketing Plan templates and tools to better construct and deliver the overall plan with efficiency.
  • Prioritizing growth opportunities across Business Segments and Categories
  • Developing or leveraging new analytical tools (e.g. PowerBI, AI-Co-Pilot, Microsoft Suite software, etc.) to accelerate data analysis and intelligence gathering, and to create efficiencies for the organization.

The Senior Marketing Analyst position is well-suited for you if you bring:

  • Experience in opportunity sizing and prioritization of business opportunities, leveraging external and internal datasets, and leveraging insights and trend analysis from the Insight Center of Excellence
  • Experience in managing multiple stakeholders across a company.
  • Good understanding of the food industry and its ingredient business
  • Mathematical, analytical and problem-solving skills

Qualified candidates will have:

  • Bachelor's degree in a related field or equivalent experience
  • Min. of 5 years of experience in strategy or category marketing, ideally in a B2B context within the food & beverage industry.
  • Strong strategic marketing and data analytics toolkit of methodology and practices, with experience in CPG and Food & Beverage databases (e.g. Euromonitor, Nielsen, Innova, Mintel) preferred.
  • Strong skills in quantitatively assessing and analyzing complex data.

Relocation Available? No

We are an equal opportunity employer and value diversity at our company. Ingredion seeks to provide a work environment that is free from harassment and discrimination. We will not tolerate any form of discrimination based on race, color, religion, age, gender, gender identity, gender expression, national origin, ancestry, handicap or disability—mental or physical—marital status, sexual orientation, veteran status, disability resulting from military service, or any other classification protected by law ("protected classifications"). We are committed to establishing and maintaining a work environment where everyone is treated with dignity and respect.

Relocation Available:

Yes, Within Country

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