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Marketing Associate

4 months ago

Los Angeles, California, United States AtoB Full time

Overview

We're looking for a Marketing Operations Coordinator/Associate to join our Marketing Team at AtoB. This role is pivotal in managing and executing our marketing operations, focusing on digital marketing, analytics, and marketing content management. The ideal candidate will have strong analytical skills, a passion for creating scalable campaigns/content, strong communication and copywriting skills, and technical acumen in email marketing platforms (Hubspot preferred).

Responsibilities

  • Execute and support digital marketing campaigns to raise awareness and generate leads for AtoB Partners.
  • Create content for marketing campaigns, including copywriting and graphics, tailored to the target audience and marketing channel.
  • Ensure the quality and brand alignment of digital assets and copy.
  • Assist in managing marketing projects, including landing page creation, email campaigns, and SMS.
  • Own and manage email marketing systems, including the creation and management of all workflows, triggers, and audience management.
  • Analyze marketing campaigns, generate performance reports, and offer improvement strategies.
  • Support the Lifecycle Marketing Manager in customer experience, churn/retention, and reputation management initiatives.
  • Oversee third-party vendors to align with business needs.

Essential Functions

  • Facilitate marketing design requests, including campaigns, workflow automations, and project management of collateral production.
  • Offer technical support for marketing systems and oversee advertising channels (email, SMS, In-App).
  • Develop, analyze, and report on advertising campaigns.
  • Support the development of marketing collateral and maintain brand consistency across platforms.

Qualifications

  • Bachelor's degree in marketing, communication, business, or a related field.
  • Minimum of 2-3 years' experience in marketing, with skills in creative design, copywriting, and project management.
  • Experience with Hubspot preferred.
  • Strong organizational and time management skills. Excellent communication skills and analytical skills.
  • Proficiency in Microsoft Office, Adobe Creative Suite, and Google Analytics.
  • Experience in data analysis and marketing effectiveness techniques.
  • Strong attention to detail and past experience with copywriting.

Location

  • A hybrid (1 day/week) work model is preferred for this role in any of the following locations:
  • Los Angeles, CA (Preferred)
  • Bay Area, CA
  • Southern California