Manager- Digital Analytics and Omnichannel

3 weeks ago

Princeton, New Jersey, United States Beghou Consulting Full time

For almost 30 years, Beghou Consulting has been a trusted adviser to life science firms. Together we combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all of which are rooted in advanced analytics, to enhance commercial operations and boost sales performance.

This position leads the delivery of designated accounts as related to digital and omnichannel initiatives. In this pivotal role, You'll drive the success of assigned accounts, fostering growth and innovation in our digital and omnichannel offerings. Your expertise will be instrumental in both nurturing existing client relationships and capitalizing on new opportunities.

We'll trust you to:

  • Lead delivery of assigned accounts as related to digital and omnichannel activities.
  • Build strong relationships with clients.
  • Ensure digital and omnichannel programs are developed and maintained to best-in-class standards.
  • Provide project and campaign status to ensure schedules and deadlines are being met.
  • Work closely with onshore and offshore delivery teams to build digital capabilities, providing oversight to build, test, and execute models, campaigns, analyses, communications, etc.
  • Support digital and omnichannel business development related to new opportunities within existing and new client base.
  • Maintain proficiency with the latest digital and omnichannel trends and capabilities; especially within the life science industry. Support and grow a collaborative, innovative, customer-centric environment.

You'll need to have:

  • Minimum of bachelor's degree in Marketing, Communications, or a related field
  • At least 10 years of Proven work experience as a data-driven digital marketing manager
  • Demonstrable experience in implementing successful digital marketing campaigns from launch to completion.
  • Previous experience with the Pharma industry
  • Proficiency in architecting and implementing complex omnichannel marketing solutions across digital channels, e.g., website, SEM, media, mobile, email, paid media, etc., and salesforce-directed channels, e.g., sales force detailing, events, etc. for a variety of client environments.
  • Strong understanding of commercial processes and analytics and how digital marketing channels function, related best practices, and interpretation of statistical analysis methodologies and results
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, motivate, and influence behavior changes.
  • Proficiency in campaign and digital tracking, testing, and optimization, including A/B testing and multivariate experiments
  • Ability to identify opportunities to enhance campaign media performance and make recommendations for those strategies
  • Collaborate, internally and externally to maintain cohesive strategies and execution.
  • Track record of driving improvement of key metrics, (i.e. ROI, CPA) and help set future KPIs for campaigns and tests.
  • Self-motivated with keen attention to detail and excellent problem-solving skills.
  • Strong verbal and written communication skills.
  • Ability to work effectively with others and adapt quickly. Strong organizational and time management skills.

What you should know:

-We treat our employees with respect and appreciation, not only for what they do but for who they are.

-We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth.

-You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project.

-We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients, but also to becoming leaders in sales and marketing analytics.

Compensation and Benefits:

Beghou Consulting offers a competitive compensation package and a full compliment of benefits including the following:

-Medical/Dental/Vision Insurance

-Life & AD&D Insurance

-Disability Insurance

-401k with employer matching

-Phone stipend

-Lifestyle Wellness Account

-Paid parental and bonding leave

-Tax-free commuter, health, and childcare accounts

-Company match for your charitable donation

-Employee discount program

-Tuition reimbursement program

-Paid time off and company holidays

Equal Opportunity Employer

We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company's vision of a diverse, equitable, inclusive, and collaborative workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are proud to be an equal-opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

Must be legally authorized to work in the United States without the need for employer sponsorship, now and at any time in the future.

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