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Head of Omnichannel Customer Engagement

2 months ago


Princeton, New Jersey, United States Kyowa Kirin, Inc. Full time


Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that leverages cutting-edge biotechnologies to discover and deliver innovative therapies across four key therapeutic areas: bone and mineral disorders; complex hematologic conditions; hematology oncology; and rare diseases.

As a company rooted in Japan, our mission is to bring joy to individuals by providing breakthroughs where effective treatments are currently lacking, encompassing all stages from drug discovery to product development and commercialization.

In North America, we operate with a headquarters in Princeton, NJ, alongside offices in California, Massachusetts, and Ontario.

Position Overview:


The Director of Omnichannel Customer Experience will spearhead the brand's Omnichannel and Customer Experience strategy, defining all digital and omnichannel initiatives. In collaboration with the brand/franchise leader, this role will establish the annual brand strategy and budget, oversee relationships with digital design and development partners, and ensure that financial objectives are achieved. This position also serves as a mentor and leader for the Omnichannel Customer Experience team, enhancing skills and knowledge around best practices in omnichannel marketing.


Key Responsibilities:


Accountable for the effective execution of all brand Omnichannel and digital initiatives, ensuring that all financial targets are met. Act as the primary point of contact for Omnichannel strategies within the brand team.

Manage the Omnichannel Customer Experience Manager, facilitating their professional growth and the delivery of brand content and strategies.

Ensure compliance with all omnichannel solution standards for both internal and external stakeholders, serving as the point of contact for any brand audits.

Collaborate with the brand team to define and request the annual Omnichannel and Digital budget as part of the brand planning process.

Regularly gather feedback from both internal and external stakeholders regarding the effectiveness of initiatives and identify opportunities for enhancements, implementing timely adjustments as necessary.

Promote the strategic use of data and insights to continuously refine and enhance tactics, channels, content, and execution strategies throughout the year.

Update and evolve the Customer Journey Maps periodically to ensure that the latest initiatives and insights are accurately represented.

Adhere strictly to all relevant regulatory and compliance guidelines as well as company policies.

Qualifications:

Education:
B.A. or B.S. in Business or Digital Marketing is required; an M.B.A. in Marketing is preferred.

Experience:

  • A minimum of 12 years in pharmaceutical, OTC, or agency Digital Marketing/Commercial Operations, with 2-4 years in a managerial role.


Technical Skills:

Familiarity with Veeva Commercial Cloud / PromoMats, Google Analytics, Social & Paid Media Management, Commercial Data Solutions (e.g., Power BI), Marketing CRM, and proficiency in MS Office Suite.

Non-

Technical Skills:

Proven ability to organize, prioritize, meet deadlines, make decisions, and adapt quickly to changing circumstances. Strong interpersonal and communication skills are essential. A robust work ethic is required, along with attention to detail and excellent follow-through. The ability to adapt and manage ambiguity in a dynamic, fast-paced, high-growth environment is crucial. A commitment to personal learning and development is necessary to grow alongside the company. Cultural sensitivity and the ability to build consensus within a multinational organization are also important.

Physical Demands:
Standard office environment with prolonged periods of sitting and extensive computer usage.

Working Conditions:
May require up to 10% domestic and international travel.


Kyowa Kirin North America, Inc. is committed to conducting all operations with integrity and in compliance with the law.

It is the policy of Kyowa Kirin North America, Inc.

to provide equal employment opportunities to all qualified individuals without regard to race, religion, creed, color, pregnancy, sex, age, national origin, disability, genetic traits or predispositions, veteran status, marital status, sexual orientation, or any other category protected by law.