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Marketing Lead

4 months ago

San Francisco, California, United States Standard Metrics Full time

Standard Metrics, formerly known as Quaestor, is an automated financial collaboration platform that helps investors and founders to move faster together and make better, forward-facing decisions. We're a full-time team of product builders, investors, and optimists, rebuilding investor relations from the ground up. Standard Metrics is backed by 8VC and Spark Capital along with other leading software VCs and angels and is currently a trusted resource for many of the top venture capital firms in the world.


Come Build With Us

Standard Metrics is looking for a Marketing Lead to help us grow our brand, create amazing content, evolve our ad strategy, and unlock new channels for customer acquisition. Reporting to the CEO, and partnering with our Product Marketing Lead, you will play a pivotal role at this exciting time as we continue to grow our brand presence in the U.S. and expand into EMEA and APAC.

What You'll Do

  • Build Standard Metrics' brand and the way we present ourselves to the startup and venture community
  • Execute an omni-channel marketing strategy by developing and executing across all lead sources
  • Expand SDR efforts by planning seasonal and relevant content-driven campaigns
  • Leverage historical data from HubSpot to set quarterly goals across channels, work with Product Marketing to develop a clear strategy to meet them, and report out on progress against them
  • Lead marketing campaigns across multiple channels, including digital, email, content marketing, and virtual and in-person events
  • Plan and execute events to increase brand awareness and generate leads
  • Work with the leadership team to define marketing goals and develop plans to achieve them

What You'll Bring

  • 5+ years of marketing experience at B2B SaaS startups
  • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
  • Experience working with marketing analytics tools and platforms
  • Enthusiasm for operating in a lean and scrappy manner as we scale our business
  • Flexibility and adaptability to changing priorities and business needs
  • Passion for marketing and staying up-to-date with industry trends and developments
  • Experience working with startups and/or VCs a plus

Competitive salary: For our employees located in the USA, we aim to pay at or above the market rate of US-based tech hubs like San Francisco or NYC. For international roles, we aim to pay top of market for your country.

Health and dental insurance: We cover you and your family's health/dental insurance 100% in the USA. Internationally we match local health coverage for you and your family.

Flexible vacation: Take time off when you need it We find most employees take 3-4 weeks in addition to holidays, but there are no firm rules. We trust our employees to know what's best for them.

Paid parental leave: 12 weeks of paid leave for all new parents in the USA. Internationally we match parental leave standards in your area.

Complete transparency: Everyone has full access to business metrics and financial information about the company.



Regular offsites: While we are a remote first company and build our communication, processes, and structures with a dispersed workforce in mind, we also love getting the team together. On a recurring basis, we fly the whole team out to an exciting destination to plan, bond, and innovate.

We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will thrive with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need additional accommodations to feel comfortable during your interview process, reach out at