Manager, Local Performance Marketing

2 months ago

Waco, Texas, United States Neighborly Full time

Sr. Local Performance Marketing Manager

Are you looking for a place where you can bring your passion that will drive the implementation of marketing plans and support the execution of marketing programs and tactics for franchise owners.

Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.

Bring your experience and be empowered to innovate.

As a Sr. Local Performance Marketing Manager on the Marketing team, a typical day for you will include:

  • Assisting in strategy and tactical development for local marketing efforts while driving adoption through coaching calls, peer group meetings, webinars, newsletters, and other Neighborly and RPM brand events.
  • Assisting in execution of local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
  • Monitoring key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
  • Developing pre-opening and grand-opening marketing plans, and first- and second-year integrated marketing plan recommendations to deliver break-even targets.
  • Selling in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.

Bring your skills and be inspired to achieve success.

  • Experience:
    • 5+ years minimum of marketing experience, ideally within a franchise service or retail industry
  • Skills:
    • Building, optimizing and managing budgets
    • Deep knowledge of Google Ads, specifically PPC/paid search
    • Exceptional Excel skills and comfortable working with large amounts of data
    • Ability to translate large amounts of raw data into actional insights
  • Education:
    • Bachelor's degree in Marketing or related field
  • Schedule / in-office requirements:
    • Can be hybrid if local to DFW or fully remote if located in another state.

Neighborly is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

Brand:

Five Star Painting

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