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Marketing Director

2 months ago

Waco, Texas, United States Asset Living Full time
Job Title: Marketing Director

At Asset Living, we are seeking a highly skilled Marketing Director to join our team. As a Marketing Director, you will be responsible for overseeing all aspects of leasing and marketing at our properties.

Key Responsibilities:
  • Strategic Leasing Management:
    • Develop and implement effective leasing strategies to achieve budgeted occupancy.
    • Audit lease files to ensure adherence to policies and procedures.
    • Deal with resident complaints and concerns to ensure resident satisfaction.
    • Develop and implement resident retention programs.
    • Effectively show, lease, and move in prospective residents.
  • Marketing Management:
    • Assist in developing the annual marketing plan and marketing budget.
    • Implement all marketing efforts and outreach to generate traffic.
    • Monitor leasing/renewal progress and focus on areas needing additional support.
    • Supervise the planning, preparation, and implementation of all leasing and renewal events.
    • Maintain thorough product knowledge of the property and competition.
    • Utilize established sales and marketing strategies to increase property traffic and achieve budgeted occupancy.
  • Personnel Management:
    • Assist in the use of consistent techniques and company directives to screen, hire, train, coach, and develop on-site staff.
    • Assist in ensuring the effectiveness of staff through ongoing training, coaching, counseling, and guidance.
    • Promote harmony and quality job performance of staff through support and effective leadership.
    • Ensure staff compliance and consistency with Company policies and procedures.
  • Administrative Management:
    • Manage excellent customer service and monitor service request turnaround and responsiveness of maintenance staff.
    • Maintain property appearance and ensure repairs are noted and completed on a timely basis.
    • Assist with supervision of all business functions related to operations.
    • Plan for and utilize property resources, equipment, and supplies economically.