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Specialist, Marketing

4 months ago

Kansas City, Missouri, United States CPKC Full time

Canadian Pacific (CP) and Kansas City Southern (KCS) are now CPKC. As the only truly North American railway, we are making big moves Drawing on our strong foundations and heritage, CPKC moves essential goods across our 20,000-mile network to support economic growth throughout Canada, the U.S. and Mexico. Be a part of history as we connect a continent and create exciting career opportunities across our new transnational network. Visit to learn about the CPKC advantage, our purpose and culture.

PURPOSE OF THE POSITION:

As the Marketing and Pricing Specialist you will develop and implement strategic business plans, commodity or market development activities and growth strategies which maximize the retention, growth and value for the assigned line of business segment. You will manage the development of product strategies and ensure implementation of those strategies adhering to the Corporate and Line of Business (LOB) specific business objectives of an assigned book of business.

POSITION ACCOUNTABILITIES:

  • Develop, implement and review as required market strategies that identify and evaluate market trends and their impact on the business
  • Develop recommended strategies and initiatives as a result of these market studies
  • Manage the analysis of strategic issues affecting CPKC's business including markets, competition, customers, supply chain partners, allocation of scarce resources which may also include support for Long Term Market Strategy Studies (up to 5 Years) lead by the VP Sales and Marketing
  • Develop, implement and review as required Medium Term Market Development or Initiative Plans aimed at protecting and growing the commodity business and supporting fluidity, balanced operating plans and enhanced operating income. This may include support for Long Term (up to 5 Years) Market Development Plans or Initiatives and Projects for expansions, new plants, export terminal facilities and all other customer market development initiatives including implementation of product and service strategies designed to maximize CP participation in new or growth markets
  • Support the LOB in Evaluating and Managing Complex Business Problems by performing in-depth economic and decision quality analysis of opportunities and strategies to improve yield
  • Lead the Design and Implementation of specific LOB Product Development Activities which provide competitive advantage, customer value and reduced cost to serve opportunities for new or existing business
  • Lead the Management of the LOB specific Contract Calendar and Direct the Preparation of Strategic Contract Renewals, Development of Bids/ Request for Proposal (RFPs), Defining Trading Space
  • Lead the business groups in providing key strategies, metrics and reporting for corporate processes including annual Business Plans and Quarterly Business Reviews
  • Develop and Implement improvements in Processes or Tools for Marketing and Product Management
  • Validate and Assess Performance against Annual Plan for Line of Business (LOB) Revenue and Market Outlooks, and recommend actions to deliver to the Revenue and Market Outlooks or to modify the Revenue and Market Outlooks
  • Represent CPKC as required with Class 1 Partners, Short lines, Clients, Vendors, Industry or Public as a LOB specific Knowledge Leader
  • Interface with internal stakeholders (Sales, Customer Service, and Operations, etc.) as needed to ensure alignment and, ultimately, delivery of the revenue targets

POSITION REQUIREMENTS:

  • University Degree is an asset, particularly in Marketing or Business Administration areas
  • 3+ years' market analysis and/or pricing experience within transportation, supply chain management, distribution, logistics, or related field
  • Excellent Microsoft Excel skills to support analytics
  • Financial acumen and ability to conduct financial and business analysis
  • Strong communication, influence and persuasion skills, specifically to articulate business group annual and multi-year strategies, frame progress and results, articulate corporate objectives and targets including profitability and revenue goals, etc.
  • Strong analytical and research skills to support the market understandings, trend analysis, emerging issues and competitive dynamic
  • Strong sense of urgency when required

WHAT CPKC HAS TO OFFER:

  • Flexible and competitive benefits package
  • Competitive company pension plan (CA)
  • Employer Funded Retirement Plan (US)
  • Employee Share Purchase Plan
  • Performance Incentive Program
  • Annual Fitness Subsidy
  • Part-time Studies Program

ADDITIONAL INFORMATION:

As an employer with North American presence, the possibility does exist that the location of your position may be changed based on organizational requirements.

Background Investigation:

The successful candidate will need to successfully complete the following clearances

  • Criminal history check
  • Reference check

Management Conductor Program:

Becoming a qualified conductor or locomotive engineer is the single best way for a management employee to learn the business at CPKC. You may be required to obtain a certification or to maintain your current certification/qualification as a conductor or locomotive engineer.

CPKC is an employment equity employer committed to the principles of employment equity and inclusion. We encourage all qualified candidates to apply including women, Black, Indigenous, People of Colour (BIPOC), members of the LGBTQ+ community, and people with disabilities. Accommodations for the job application process can be provided, as appropriate, upon request. All applicant information will be managed in accordance with the federal Personal Information Protection and Electronic Documents Act (PIPEDA). CPKC is an equal opportunity/affirmative action employer, inclusive of protected veterans and individuals with disabilities.

  • Req ID: 102710
  • Department: Sales & Marketing
  • Job Type: Full-Time
  • Position Type: Non-Union
  • Location: Mississauga, ON or Kansas City, MO
  • Country: Canada
  • % of Travel: 0-10%
  • # of Positions: 1
  • Job Grade:
  • Job Available to: Internal & External

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