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CRM Content Associate

4 months ago

Jersey City, New Jersey, United States Forbes Advisor Full time

Company Description

At Marketplace, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.

Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor is hiring We are looking for a CRM Content Associate to join our growing Operations team.

Responsibilities:

  • Report directly into Sr. Manager of CRM, collaborating with multiple verticals / business units.
  • Scrape and enhance site content to create effective email marketing campaigns in line with brand voice.
  • Creative writing and grammatical edit knowledge are a must.
  • Work with Business Unit GMs to develop CRM content that increases user journeys and improves audience engagement.
  • Collaborate with the Sr. CRM Associate on email design and conversion rate optimization (CRO).
  • Conduct A/B testing on image selection, CTAs and audience insights to measure campaign effectiveness.
  • Build and manage content catalogs in Iterable or other third-party data feed tools.

About You:

  • 2-5 year's experience creating content for user journeys in Iterable or similar CRM platforms.
  • Basic knowledge of HTML.
  • Demonstrated understanding of successful email design keeping up with industry trends
  • Ability to gather content from multiple editorial teams and internal resources
  • Proven understanding of effective email design and industry standards.
  • Ability to gather content from various editorial teams and internal resources.
  • 2-3 years experience in CRM best practices, experimentation infrastructure, conversion rate optimization and AB testing.
  • Experience managing the end-to-end experimentation process, including hypothesis setting, test design, KPI selection and goals, test execution, results measuring, and recommendations.
  • Excellent problem-solving and analytical skills.
  • Ability to prioritize projects based on impact.
  • High attention to detail.
  • Comfortable collaboratively with teammates across multiple geographies and time zones.

Nice To Haves:

  • Experience with Iterable and HTML email design.
  • A passion for creating data-driven content in a multichannel environment
  • Have 2-5 years CRM experience, including segmentation and audience building and proficient in using catalogs and snippets to deliver targeted content.

Benefits:

  • Competitive compensation package
  • Ability to work remotely
  • Unlimited PTO
  • Every third Friday of the month off
  • Winter break closure; the week between Christmas and New Years
  • Home office setup
  • Wellness reimbursement

Additional Information

Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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