Marketing Coordinator
1 month ago
The Marketing Coordinator works collaboratively within the Marketing team on project management across mediums to support marketing initiatives. Headquartered in Georgetown, Texas, Everware International leads a family of innovative companies dedicated to revolutionizing the culinary and foodservice industries.
Our flagship brand, Cangshan, epitomizes our commitment to crafting exquisite kitchen knives using premium materials and expert craftsmanship. Alongside Cangshan, our family includes respected entities like New Star Foodservice, Henry Foodservice Products, and our US manufacturing team at Austin Cutlery & Tool. Each of these contributing to our mission by crafting quality products and delivering an exceptional experience.
We’re an organization that values teamwork, excellence, and a growth mindset. We’re looking for ‘A-players’ to join our team. Interested candidates, please send resumes to careers@everwarenow.com.
Responsibilities
- Assist in developing and implementing the company’s brand and marketing strategies
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and idea generation
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Research market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing team in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Manage relationships with vendor partners
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, and developing schedules and assignments
- Manage digital library as well as share assets internally and externally
- Manage communication with advertising agency regarding monthly campaigns
- Execute marketing projects according to strategy developed with manager
- Assume all other duties as needed
Education & Experience
- Bachelor's degree in marketing, advertising, communications, or a related field of study or equivalent work experience
- Experience in marketing coordination or similar role
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Working knowledge of Microsoft TEAMS, design, and email software
- Experience in budgeting and forecasting
- Experience using data analytics software for research
Key Success Factors
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Strategic and creative mindset who's on top of culture and ongoing trends
- Willingness to collaborate, accept feedback, and learn as you go
- Well-versed in digital data reporting platforms and data analysis
- Skill in effective verbal and written communication
- Ability to resolve problems or situations requiring the exercise of good judgment
- Ability to establish and maintain good working relationships with other team members
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