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Paid Media Analyst

3 months ago

Saratoga Springs, United States Prime Group Holdings, LLC Full time

Prime Group Holdings, LLC, a vertically-integrated private equity real estate firm focused on self storage and other alternative real estate asset classes, has an exciting opportunity for a talented Paid Media Analyst in Saratoga Springs, NY.


With over $4 billion in assets under management managed on behalf of a global institutional investor base, Prime Group (www.goprimegroup.com) is one of the fastest growing private equity real estate firms in the country. The firm recently completed the fundraising of its third flagship fund, Prime Storage Fund III which, at $2.5 billion, is the largest self storage dedicated fund ever raised.


Headquartered in Saratoga Springs, NY, with a regional office in Jupiter, FL, the firm has more than 650 employees, including investment professionals, property managers, an investor reporting team, construction and marketing personnel and deal-sourcing professionals. Prime Group is a transaction-intensive company that is rapidly acquiring and consolidating self storage assets throughout the U.S. and Canada. With a presence in 28 states, one U.S. territory and 2 Canadian provinces, Prime Group manages all assets that it owns under the Prime Storage brand.


Prime Group’s success is built on a culture of respect, teamwork, business ethics, accountability and persistence. The company deeply values the strong relationships it has built with its customers, employees, investors and stakeholders.


Prime Group’s team members are customer and client focused – customer service is a core tenet of the firm. Prime Group especially values:


  • Self-motivated entrepreneurs who are passionate about what they do
  • Diligent professionals who take exceptional personal pride in their performance
  • Those who are eager to make a positive difference in the lives of Prime’s customers


The Paid Media Analyst will be responsible for managing and optimizing paid media campaigns across multiple channels to ensure maximum effectiveness and return on investment. This role will require the ability to think strategically, analyze campaign performance, derive insights from data, improve upon campaigns, and generate reports regularly.


Essential Responsibilities


  • Develop and execute digital advertising campaigns across platforms such as Google Ads, Meta Ads, etc.
  • Conduct keyword research, audience analysis, and competitive analysis to drive campaign strategy
  • Manage campaign budgets, optimize bidding strategies, and allocate spend effectively based on performance data
  • Monitor and analyze campaign performance metrics to identify areas for improvement.
  • Generate regular reports on campaign performance, providing insights and recommendations for optimizations
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Collaborate with the marketing team to develop compelling ad creatives and landing page experiences that drive engagement and conversions
  • Define metrics and analyze program success, track and forecast utilization growth and engagement
  • Coordinate with outside marketing and website development agencies on both paid media and search optimization
  • Liaise with internal financial analysts to establish and monitor paid media budgets and focus locations
  • Stay up-to-date with industry trends and best practices in digital advertising and paid media


Qualifications


  • Bachelor’s degree in Marketing, Advertising, Business, or a related field
  • 3+ years of experience managing Google Ads or other media campaigns
  • Proven experience managing paid media campaigns across various platforms (Google Ads, Facebook Ads, etc.)
  • Strong analytical skills with the ability to interpret data and trends, diagnose problems, and formulate effective solutions
  • Proficiency in Google Analytics and/or other analytics platforms
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment
  • Certification in Google Ads or other digital advertising platforms is a plus
  • Knowledge of SEO principles and practices is advantageous
  • Experience managing small and large budgets within Google Ads
  • Experience with campaign strategy and oversight of Paid Social advertising
  • Highly organized, detail-oriented, and able to multitask in a rapidly evolving environment
  • Ability to think critically, analyze data, and make data-driven decisions
  • Proficiency in Microsoft Excel


Compensation


Competitive rate of pay and a generous benefits program

Salary commensurate with experience

Medical, Dental, life, vision, short-term disability, and long-term disability insurance program

Paid vacation time; paid sick time; paid holidays

Equal Opportunity Employer Statement


Prime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.