Business Development Manager

2 days ago

Los Angeles, United States Pinkfong USA Full time

Location: Century City, Los Angeles, CA (Hybrid)

Employment Type: Full-time position with a 3-month probation period


Company Overview: Pinkfong USA is part of The Pinkfong Company, a global entertainment company with offices in Los Angeles, Hong Kong, and Seoul. Powered by world-class creative talents, designers, engineers, and operators, we have set out to transform the way kids interact with content, winning multiple accolades along the way. We are an industry leader in new media and we leverage cutting-edge technology to experiment with innovative content, products, and services.


Job Description: Join our growing US division as a part of our Business Development team Pinkfong USA is seeking a highly entrepreneurial, organized, solution-oriented, and creative Business Development Manager. The ideal candidate will have a passion for taking digital entertainment and technology to the next level. This person will be responsible for managing the day-to-day duties needed to execute key business initiatives such as marketing initiatives, location-based entertainment partnerships, branded content partnerships and collaborations, consumer experiences, and various project-based initiatives. 


Responsibilities

  • Support Business Development Director in securing new partnerships, collaborations and licensing opportunities across various categories.
  • Lead ideation and execution of social media/influencer campaigns and promotional activities for community outreach and growth.
  • Collaborate effectively with partners, cross-functional teams, and agencies, ensuring seamless coordination and driving projects to successful completion through consistent follow-up and follow-through.
  • Develop and lead execution of marketing strategies and plans for upcoming franchise/brand initiatives to meet business objectives.
  • Take the lead in asset management from both internal and external requests, starting with brief all the way to execution ensuring all assets are delivered to stakeholders in a timely manner.
  • Create tailored proposals and presentations to pitch new partnerships and collaborations to meet company and partner objectives.
  • Become an expert in researching and analyzing the competitive landscape and market dynamics to produce informed business development strategies and identify new potential partnerships.
  • Coordinate consumer and trade events with internal and external partners including ideation, project management, asset requests, and approvals.
  • Manage team/partner agendas and ensure action items and next steps are clearly communicated.
  • Provide guidance and mentorship to junior team members.
  • Responsible for other projects as assigned on a regular or occasional basis.


Qualifications

  • 4+ years experience in brand marketing, digital media, and/or project management.
  • High performer, ability to work in a fast-paced environment to meet deadlines.
  • Bachelor’s Degree in marketing or a related degree is highly preferred.
  • Excellent time management and communication skills.
  • Highly organized and detail-oriented.
  • Ability to prepare and deliver impactful presentations, skilled communicator in working with external partners and vendors, as well as internal groups to facilitate a collaborative environment.
  • Deep understanding of Social Media platforms, analytics, trends, and influencer partnerships (rules & regulations).
  • Strong desire to be an expert in related field with a deep understanding of the competitive space in family entertainment.
  • Strong technical efficiency in Google Suite, Microsoft Office 365, and proficiency in Adobe Premiere are a plus.
  • Proficiency in Korean is preferred (written and verbal).
  • Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Pinkfong for a visa.


Benefits

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)

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