SVP, Analytics

4 weeks ago

Los Angeles, United States Canvas Worldwide Full time

The role of SVP, Analytics (Auto Clients) will focus on delivering a strong and comprehensive analytics offering for the Canvas autos client portfolio. Will maintain a strong understanding of the talent, tools and techniques required to deliver superior analytics services to autos group. Building strong relationships both with auto clients as well as key Canvas team stakeholders will be required for success. The role directly manages dedicated auto brand team leads with each dedicated autos analytics team under oversight. The role will require visits to client offices for key meetings as well as adherence to Canvas’ in-office policy, but also will allow for remote work and attendance.


Role Responsibilities

  • Oversee the analytics practice for Hyundai, Kia and Genesis (Autos portfolio) reporting to the Canvas Managing Director of Analytics
  • Advocate for data driven strategies throughout the planning, investment, campaign management, and measurement process
  • Work closely with product team members to devise analytics solutions and implement them within the Autos portfolio
  • Strong focus on building relationships with key client stakeholder and operating as a trusted advisor to their businesses
  • Drive collaboration with Canvas client teams to understand business needs and develop effective analytics solutions
  • Work with the Managing Director of Analytics to develop and implement innovative solutions across the autos portfolio
  • Maintain currency and understanding of important industry topics in the marketing analytics field
  • Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders
  • Communicate information effectively to clients, using compelling storytelling techniques
  • Demonstrate behaviors of continuous learning to improve your skills, both independently and with the support of Canvas
  • Contribute to the career development of analytics professionals supporting the autos clients

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