Marketing Manager

2 months ago

Reston, United States GradRight Inc. Full time

Job description

Marketing Manager

Employment Type: Full-time

Location: Onsite Preferred (Reston, Virginia)

About GradRight

GradRight is the world’s first SaaS platform that brings together prospective students, universities, and financial institutions to ensure a fair and effective higher education journey for international students. Our mission is to drive transparency and accountability in the global higher education sector, creating a significant impact through technology, data science, and collaboration. Our platform empowers students to discover and finance high-return college education, enables universities to engage with and select ideal students, and facilitates efficient lending for banks.

With a strong presence in the U.S. and subsidiaries in India and the UK, GradRight is well-poised for global expansion, having raised a Series A round of investments. Our passionate team of 250+ members shares a commitment to making a positive impact and fostering personal and professional growth while enjoying a dynamic work environment.

Job Summary:

As the Marketing Manager at GradRight, you will be pivotal in shaping and executing GradRight’s market strategy. You will drive marketing operations, create and execute impactful campaigns and events, optimize marketing automation, and ensure seamless collaboration between sales, brands, communications, and marketing teams. Your efforts will drive US institutions to join us in our mission to make higher education accessible and affordable to all international students.

Key Responsibilities:

Brand Building:

  • Drive the development of GradRight’s brand strategy for the US, UK, and Canadian higher education markets
  • Implement innovative brand awareness and positioning initiatives (online and offline) to enhance GradRight's presence among target universities and establish GradRight as a trusted university partner in higher education

Marketing to Universities:

  • Support the development of a marketing strategy to enable better outcomes for Business Development and Sales efforts for GradRight
  • Collaborate, improve, and create a marketing plan to drive new and meaningful engagements and partnership possibilities with universities and their relevant leadership
  • Execute campaigns to engage with universities using email marketing, LinkedIn marketing, B2B partnerships, and online and in-person events
  • Collaborate with India's brands and marketing teams to build a university-focused social media presence, specifically on LinkedIn
  • Analyze campaign data to increase target account traffic and improve conversion rates through A/B tests and experiments
  • Measure and report on the performance of all marketing campaigns, assessing results against account-level goals

Sales Nurturing and Closures Support:

  • Collaborate with the COO and the Sales Team to develop nurturing strategies that streamline the partnership creation journey, inform and educate target personas, and accelerate deals through the pipeline to achieve revenue goals
  • Define, implement, and automate campaigns and processes in HubSpot and other relevant marketing and CRM tools

University-focused Content Building:

  • Understand various university personas and support the design and development of product positioning and messaging strategies tailored to their needs with insights, guidance, and support from the company founders, Sales team, Communications Director, and Brands team.
  • Develop compelling content for deal creation and nurturing, including emails, marketing materials, landing pages, website content, ROI models, videos, webinars, whitepapers, case studies, success stories, blog posts, and more

Requirements:

  • Bachelor’s/Master’s degree in Business/Marketing related areas
  • A minimum of 4 years of experience in a marketing role with an emphasis on marketing/digital marketing
  • Demonstrated experience in managing creative B2B campaigns, email marketing, LinkedIn marketing, and events
  • Strong analytical skills and data-driven thinking
  • Advanced knowledge of Salesforce, HubSpot CRMs and marketing automation platforms, especially workflows, sequences, and deal pipelines
  • Solid knowledge of website analytics and data tools like Google Sheets, Google Analytics, Hotjar, and HubSpot
  • Ability to work collaboratively in a team-oriented environment across time zones (India, Israel, and the U.S.)
  • Ability to travel in the U.S. (8-10 days per month) and to India as required (7-15 days per year)

This role will contribute significantly to GradRight's growth and impact in the higher education sector. If you are passionate about education, event and digital marketing, and sales and marketing operations, we encourage you to join our team and help us make a positive impact on the lives of international students and the broader higher education sector.

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