Marketing Coordinator, Integrated Enrollment Marketing

3 days ago


Reston, Virginia, United States Commonwealth of Virginia Full time
About the Position

The Marketing Coordinator plays a key role in developing and implementing strategic marketing plans to support enrollment goals. This includes creating engaging content, managing digital advertising campaigns, and collaborating with stakeholders to drive recruitment efforts.

Responsibilities
  1. Develop and execute email marketing campaigns to target specific audience segments, highlighting the university's unique selling points and academic programs.
  2. Collaborate with the Integrated Enrollment Marketing team to create compelling written content, including website copy, brochures, and social media posts, that drives prospective students to inquiry, apply, and enroll.
  3. Design and produce high-quality visual content, including videos and graphics, that showcases the university's brand identity and attracts prospective students.
  4. Manage and optimize digital advertising campaigns across various platforms, including search engines, social media, and display networks, to reach the right audience and drive conversions.
  5. Maintain and update project management resources, ensuring accuracy, accessibility, and user experience.
Requirements
  1. Bachelor's degree in a related field or equivalent combination of education and experience.
  2. Experience in writing, editing, and creating content, with a focus on marketing and recruitment.
  3. Excellent communication and interpersonal skills, with the ability to collaborate with diverse stakeholders.
  4. Strong organizational skills, with the ability to manage multiple projects and priorities.
  5. Ability to craft compelling and informative written content, with a focus on clarity, concision, and brand identity.
Preferred Qualifications
  1. Experience in an office teamwork environment, with a focus on marketing and recruitment.
  2. Experience with email marketing platforms, digital advertising platforms, and content management systems.
  3. Familiarity with basic photo and video editing techniques, with a focus on creating high-quality visual content.


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