Marketing Coordinator, Integrated Enrollment Marketing
3 days ago
The Marketing Coordinator plays a key role in developing and implementing strategic marketing plans to support enrollment goals. This includes creating engaging content, managing digital advertising campaigns, and collaborating with stakeholders to drive recruitment efforts.
Responsibilities- Develop and execute email marketing campaigns to target specific audience segments, highlighting the university's unique selling points and academic programs.
- Collaborate with the Integrated Enrollment Marketing team to create compelling written content, including website copy, brochures, and social media posts, that drives prospective students to inquiry, apply, and enroll.
- Design and produce high-quality visual content, including videos and graphics, that showcases the university's brand identity and attracts prospective students.
- Manage and optimize digital advertising campaigns across various platforms, including search engines, social media, and display networks, to reach the right audience and drive conversions.
- Maintain and update project management resources, ensuring accuracy, accessibility, and user experience.
- Bachelor's degree in a related field or equivalent combination of education and experience.
- Experience in writing, editing, and creating content, with a focus on marketing and recruitment.
- Excellent communication and interpersonal skills, with the ability to collaborate with diverse stakeholders.
- Strong organizational skills, with the ability to manage multiple projects and priorities.
- Ability to craft compelling and informative written content, with a focus on clarity, concision, and brand identity.
- Experience in an office teamwork environment, with a focus on marketing and recruitment.
- Experience with email marketing platforms, digital advertising platforms, and content management systems.
- Familiarity with basic photo and video editing techniques, with a focus on creating high-quality visual content.
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Reston, Virginia, United States Commonwealth of Virginia Full timeAbout the PositionThe Commonwealth of Virginia is seeking a highly skilled Marketing Coordinator to join the Integrated Enrollment Marketing team in the Division of Enrollment Management at George Mason University. As a key member of the team, you will be responsible for developing and implementing marketing strategies to attract and engage prospective...
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Reston, Virginia, United States Commonwealth of Virginia Full timeAbout the PositionThe Commonwealth of Virginia is seeking a highly skilled Marketing Coordinator to join the Integrated Enrollment Marketing team. As a key member of the team, you will be responsible for developing and implementing marketing strategies to attract and engage prospective students.Key ResponsibilitiesDevelop and execute email marketing...
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