Marketing and Communications Specialist

3 weeks ago

Reston, Virginia, United States Itaberco Full time

Job Title: Marketing and Communications Specialist

Department: Sales & Marketing

Reports To: Sales & Marketing Manager

Job Type: Full-Time

About Itaberco: We craft experiences that elevate the art of dessert and beverage making.

At Itaberco, we're a solution-driven company that manufactures artisan flavors and mixes for the foodservice industry. Our core values are to be relationship-driven, quality-first minded, passionate, solution-centric, and creative.

Job Overview:

We're seeking a proactive and detail-oriented Marketing and Communications Specialist to join our dynamic sales & marketing team. This role will be instrumental in supporting our marketing initiatives by coordinating various projects, managing social media platforms, and making sure all marketing goals are met and projects are completed.

Key Responsibilities:

Project Coordination:

  • Manage the planning and execution of marketing campaigns and projects.
  • Coordinate with internal teams and external vendors to ensure timely delivery of marketing materials and services.

Social Media Management:

  • Develop and manage content for social media platforms, including posts, stories, and advertisements.
  • Monitor and analyze social media performance metrics to optimize strategies and increase engagement.
  • Collaborate with the digital marketing agency to align social media activities with overall marketing goals.

Content Creation and Management:

  • Manage and develop content for various marketing channels, including websites, email newsletters, and print materials.
  • Write and edit copy for blog posts, social media updates, website content, and marketing materials, ensuring consistency with brand voice and messaging.
  • Manage content calendars and ensure content is published according to schedule.

Market Research:

  • Conduct market research to identify trends, target audiences, and competitive landscape.
  • Analyze data to support marketing strategies and decision-making.

Event/Tradeshow Planning:

  • Assist in the planning and execution of marketing events, trade shows, and promotional activities.
  • Coordinate logistics, such as venue booking, materials preparation, and attendee communication.

Digital Marketing Support:

  • Manage digital marketing campaigns, including social media, email marketing, and online advertising.
  • Monitor and report on the performance of digital marketing initiatives.

Brand Management:

  • Ensure consistency in the company's brand messaging and visual identity across all marketing materials and channels.
  • Assist in developing and maintaining brand guidelines.

Team Management:

  • Manage outsourced graphic designers, photographers, videographers, brand agencies, or other third-party vendors for marketing.
  • Manage and oversee CRM's Marketing Section, making sure marketing content is properly communicated and updated.
  • Monitor the effectiveness of marketing campaigns and initiatives.
  • Collect and analyze data to generate insights and recommendations for improvement.

Qualifications:

Education: Bachelor's degree in marketing, business, communications, or a related field.

Experience:

  • Previous experience in a marketing role or related field.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication skills in English.
  • Proficiency in marketing software and tools (e.g., CRM, content management systems, social media platforms).
  • Experience with graphic design software (Adobe Creative Suite).
  • Ability to multitask and manage multiple projects simultaneously.
  • Analytical skills to interpret data and make data-driven decisions.
  • Creativity and attention to detail.
  • Experience working with outsourced marketing agencies.
  • Experience with managing outsourced marketing partners.

Personal Attributes:

  • Ability to work well in a team environment.
  • Strong problem-solving and organization skills.
  • Creative thinking.
  • Relationship-driven.

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