Marketing Content Manager

2 weeks ago


West Chester, United States Robert Half Full time

We are looking for a Content Marketing Manager for a client in West Chester, Pennsylvania. This person would be creating and overseeing a strategic content roadmap across various digital platforms, liaising with influencers, managing third-party vendors, and producing engaging written content for blogs. **1-2 days in the office + local travel for events**


Responsibilities:

  • Develop and implement editorial and content calendars for various platforms
  • Establish a comprehensive brand strategy to ensure brand consistency
  • Develop and execute comprehensive content strategies across social media
  • Foster relationships with influencers across platforms such as Facebook, TikTok, and Instagram
  • Manage third-party vendors to ensure optimum service deliver
  • Write and edit engaging blog content that aligns with the brand's voice and style
  • Capture and produce high-quality content for various events
  • Utilize Database and Editorial Content skills to manage and organize content effectively
  • Leverage Facebook Insights and other analytics tools to evaluate content performance
  • Plan and execute content marketing campaigns to boost brand awareness and engagement
  • Collaborate with the design team to ensure the visual elements of content are appealing and on-brand


Qualifications:

  • 5 years experience in a Content Manager role or similar
  • Expertise in content optimization and brand consistency
  • Demonstrable experience with content marketing campaigns and web traffic metrics
  • Proficiency in MS Office and Content Management Systems (CMS)
  • Familiarity with SEO and keyword research
  • Strong understanding of database management
  • Ability to analyze web traffic metrics and generate creative ideas
  • Familiarity with social media platforms, particularly Facebook Insights
  • Experience with blogging and generating brand awareness
  • Ability to work well in a team and manage multiple projects
  • Strong organizational and time-management abilities
  • Bachelor's degree in Marketing, Journalism, or relevant field.


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