Content Marketing Manager

4 weeks ago


West Chester, United States Green Lawn FertilizingGreen Pest Solutions Full time

Green Lawn Fertilizing / Green Pest Solutions is both the #1 locally owned and operated lawn care company and pest control company servicing the PA, NJ and DE tri-state region. Established in 2004, we have grown into one of the top 20 largest dedicated lawn care companies and one of the 35 largest pest control company in the US. We have been named a Best Place to Work by the Philadelphia Business Journal four years in a row.

Key Objectives:

We are seeking a full-time Content Marketing Manager to join our marketing team. The ideal candidate will have a special blend of creative and analytical skills that will help the marketing department get the right messaging in front of prospective customers while being able to make data driven decisions for continual improvement. This position reports to the Director of Marketing.

Responsibilities:

  • Drive social media strategy to grow following and engagement
  • Manage all content creation and distribution including two websites, social media channels, You Tube, display ads, email, press releases and print pieces
  1. Content writing and creation
  2. Work with internal resources to create content
  3. Monitor performance
  4. A/B Testing
  • Photograph and take video of employees in the field and company events
  • Help get company more online reviews and improve online reputation
  • Daily, weekly, monthly, and ad hoc reporting
  • Design ads for Facebook, YouTube, and Google Display Network.
  • Design creative for print and direct mail
  • Continual learning of our industries and marketing
Requirements

Qualifications:
  • 5+ years content marketing experience
  • Bachelor's degree in marketing or related field
  • Hubspot experience a big plus
  • Strong proficiency with Microsoft Office particularly with Excel
  • Experience using SEM Rush or similar online visibility platform
  • Success with online video advertising
  • Experience with Adobe Suite or comparable software preferred
Abilities and skills:
  • Love for producing compelling content
  • Strong analytical and problem-solving skills
  • Thorough understanding of social media, video, and SEO
  • Desire to grow
  • Active listening
  • Curiosity


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